Script Writing, Video Editing, Rotoscoping, 3D Modeling, 3D Animation, Concepting, Storyboarding, Audio Mix, Brand Guidelines for Video/Animation
Ib, Rafael, Jocelyn, Donnie, Julianna
3DS Max, After Effects, Premiere Pro
Our team worked with JSCFCU executive, marketing and creative team to help create a rebrand video campaign and video assets of new services offered through Wellby. One of our goals was to reach existing clients and ease them into the new brand with the Teaser, Rationale, and Launch videos. We did this by slowly transitioning visual and voice elements of the new branding into the existing branding. Another goal was to reach a younger audience, who may not know they can bank with a credit union, by using fun and playful elements with relatable videos that resonate with life mile stones.
Over a roughly 6 month period, we helped roll out the video campaign in stages starting with the ones on this page before transitioning into a more colorful character animation style.