Stock Sourcing, Video Editing, Visual FX, Concepting, Storyboarding
Adobe Premiere Pro, Adobe After Effects
Hines Holiday Video 2022
We're still editing the description! Some back soon. Hines approached us with a special request for a holiday video to spread joy and cheer among their teams and clients worldwide, continuing their yearly tradition. Inspired by their earlier drone light show in Houston, we decided to maintain the theme of lights to evoke the magic of the holiday season. Our goal was to showcase lights coming together from different parts of the world and capture the heartwarming reactions of people.
To bring this vision to life, we employed a combination of stock footage and extensive visual effects. The creation of this magical experience involved a significant amount of visual effects work, to the point where one of our machines was pushed to its limits and ultimately burned out during the process.
Despite the technical challenges faced, our dedicated team persevered and successfully crafted a captivating feature video. Additionally, we created a shorter version specifically tailored for sharing on Instagram, allowing Hines to extend the reach of their holiday message through social media.
The final result was a visually stunning and emotionally resonant holiday video that embraced the enchantment of lights and the universal joy of the season. It served as a heartfelt gesture from Hines, fostering a sense of togetherness and spreading holiday spirit among their global teams and clients.