Scripting, Storyboarding, Motion Graphics, Audio Editing, Social Cuts
Julianna, Ib, Donnie, Rafael, Jocelyn
Adobe Illustrator, Adobe After Effects, Adobe Premiere
We were thrilled to be a part of the Wellby Financial rebranding project and collaborate with their marketing and creative teams. Our primary objective was to develop a series of service explainer videos that would not only attract a new audience but also educate existing clients about the changes.
The motion graphic series we created included full-length feature videos for the website, as well as social media cuts in various durations (6, 15, and 30 seconds) and both horizontal and vertical formats for effective promotion on social platforms.
Our team played a vital role in supporting Wellby Financial throughout the process. We took charge of script development, casting the voice talent, designing storyboards, and executing the animation. By doing so, we ensured that the videos were engaging, informative, and aligned with Wellby's rebranding goals.
Additionally, we assisted Wellby Financial in developing the animation section of their brand guidelines, providing them with a comprehensive framework for maintaining consistency in future visual assets.
We are proud to have contributed to the success of Wellby's rebranding efforts and their ongoing communication strategies. Our collaboration resulted in high-quality videos that effectively conveyed the key messages of Wellby's services and established a cohesive visual identity.