Sasol Chemicals North America
Storyboarding, Motion Design and Audio Editing
Rafael and Jocelyn
Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro
We needed a simple approach to show how Sasol Chemical plants operated, with easy to digest information and visuals that a third grader solidly understand.
In order to explain to others how the system works, we first needed to have a more in-depth knowledge. After researching the company, their past videos, and reading (super exciting) technical documents, we were able to compress complicated terminology into simple graphics.
If you ever visit the Sasol building, you'll find this video on the screen in the lobby, educating new business partners, potential hires, and delivery people to the complicated, yet steamy way of the chemical business.