Pitch for Microsoft
Creative Direction, Design, Motion Graphics, Roto, 3D Animation, VFX
Rafael and Jocelyn
Mocha, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator
With a desire to showcase our diverse capabilities, we embarked on creating a promotional video that seamlessly integrated video footage, 3D elements, and motion graphics. During our brainstorming process, we identified Skype as the ideal company to exemplify the fusion of these three elements in a captivating way.
We kicked off the video by introducing the question, "Who is Skype?" Skype is a versatile mobile platform that enables businesses and friends to connect through text, voice, and video communication. To capture the essence of Skype's mobile nature, we portrayed a modern business professional on the go, showcasing the simplicity and convenience of the app. Leveraging the power of video, we incorporated real-time reactions and infused the video with a fun and engaging style that mirrors the experience found within the app itself.
While we have yet to present this video to Microsoft, the parent company of Skype, our clients have expressed overwhelming satisfaction, making it one of the most highly praised videos we have crafted. Its ability to effectively communicate Skype's brand and features has garnered significant acclaim and positive feedback.