Pitch for RedBull
Rafael and Jocelyn
Adobe After Effects, Element 3D, AutoDesk 3DS Max
To round out our portfolio, we needed a quick video meant for social media platforms like Snapchat, Instagram and Facebook. RedBull is an iconic brand known for its style and recently for its FX-heavy shorts.
We began with brainstorming sessions on how to this out of the park. Since it's quick, it needs to be cut to the chase faster than most video ads. Starting with an ambiguous comet shattering on what seemed like empty space would spark a certain curiosity and represent the energy of the drink.
Though this was never pitched to RedBull, we've had many clients reference this animation as a style they would like included in their videos.