Outdoors 2019

How can you showcase over 20 products in a concise 60-second video while still telling a captivating story? By immersing the audience in the great outdoors through captivating product family shots and stunning environments that beckon even the most indoor-oriented individuals to step outside and embrace nature's beauty.

To achieve this, we capitalized on an extensive library of outdoor stock footage and were fortunate enough to have OtterBox generously provide us with recently shot product footage. By combining motion graphics and 3D animation, we infused the video with a nostalgic, almost vintage vibe that added a touch of charm and authenticity to the visuals.

It was crucial for us to highlight OtterBox's journey over the past 20 years, starting with their groundbreaking DryBox for phones and accessories. We wanted to showcase how far they have come in terms of innovation and product development, all while staying true to their roots.

The video served as an announcement for the new 2019 product lines during an internal conference with OtterBox's sales team, and it was met with resounding success. The captivating visuals, coupled with the compelling storytelling, resonated deeply with the audience, generating excitement and enthusiasm. You can find this impressive video on OtterBox's official YouTube channel.

Through this project, we were able to effectively showcase the breadth of OtterBox's product range, evoke a sense of adventure and appreciation for the outdoors, and celebrate the company's journey of growth and innovation. It was a testament to our team's creativity, collaboration, and the power of visual storytelling.

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