CLIENT
MicroPort Orthopedics
SERVICEs PROVIDED
Creative Direction, Storyboarding, Script Recommendations, 3D Modeling, 3D Animation, Audio Mix
Team Members
Ib, Rafael, Julianna, and Jocelyn
TOOLS USED
Illustrator, Photoshop, Cinema 4D, After Effects, Premiere Pro
MicroPort Orthopedics KA
The details
Control Shift Video's team and the marketing & medical team at MicroPort Orthopedicts worked together to develop a accurate and regulatory approved content to show doctors and patients their hip alignment product and results.
This collaboration required accurate depictions of the medical process to pass regulatory and legal standards in the medical field. We worked closely with the doctors and surgeons who actively perform these procedures to confirm and align on the visual strategy.
