Yellow Jacket Oil Tools
Creative Direction, Motion Graphics, 3D Animation
Cale, Kirk, Rafael and Jocelyn
Autodesk 3DS Max, Adobe After Effects, Adobe Premiere Pro
M1 Frac Plug
Our goal was to create a unique and visually captivating video for Yellow Jacket that truly represented their style and straightforward messaging. We aimed to surpass the quality of their competitor's videos and deliver something exceptional.
During our collaboration with Yellow Jacket, we took into account their feedback and the desire to steer away from the overused "dirt downhole background." We thoroughly researched their content, websites, and sales guides to gain a deeper understanding of their brand and identify the most fitting direction for the video.
After careful consideration, we presented two options to Yellow Jacket. Option 1 embraced a more dramatic approach, aligning well with the black and white footage showcased on their site. Option 2 drew inspiration from the M1 landing page, capturing a tech feel that resonated with their "More Advanced" slogan. We decided to blend both styles to create a visually engaging video that captured the essence of Yellow Jacket's brand.
By incorporating their unique style, straightforward messaging, and a touch of technological sophistication, we aimed to surpass their expectations and create a video that stands out from the competition. We wanted to showcase Yellow Jacket in the best possible light, elevating their brand and helping them make a lasting impression on their target audience.