CLIENT

OtterBox

SERVICEs PROVIDED

Creative Direction, 3D Animation

Team Members

Rafael, Jocelyn and Kirk

TOOLS USED

Adobe After Effects, Adobe Premiere Pro, Autodesk 3DS Max, Vray

Figura

The details

Figura, the new line of OtterBox cases, exuded vibrancy and playfulness, accentuated by bold and captivating color accents. Our challenge was to find a background effect that would subtly complement the overall design without overpowering it, while still paying homage to this exciting new lineup.

To kick off the project, we immersed ourselves in studying the Figura product line, delving into its features and descriptions available online. This allowed us to grasp the personality of the cases and understand the target audience better. Armed with this knowledge, we carefully selected a poppy and energetic music track that not only enhanced the fun and lively atmosphere but also served as a catalyst for building out the special effects and embracing a quirky animation style.

Utilizing our expertise in 3D animation, we brought the Figura cases to life with dynamic visuals that seamlessly integrated with the overall brand aesthetic. The animation reflected the unique features and vibrant personality of the cases, capturing the attention of viewers and conveying a sense of excitement and individuality.

Through meticulous attention to detail and innovative use of animation techniques, we successfully showcased the playful nature of Figura, engaging the audience with captivating visuals and an upbeat soundtrack. The combination of vibrant colors, whimsical animations, and carefully curated background effects created a cohesive and immersive experience that perfectly complemented the OtterBox brand.

The final result was a testament to our team's dedication to bringing out the essence of Figura through the power of 3D animation. It captured the attention of the audience and reinforced OtterBox's commitment to delivering products that are both stylish and functional, all while evoking a sense of fun and personality.

Figura