Creative Direction, 3D Animation
Rafael, Jocelyn and Kirk
Adobe After Effects, Adobe Premiere Pro, Autodesk 3DS Max, Vray
Figura screamed lively and playful, with bold color accents. The challenge was to find a subtle background effect that wouldn't take over but give a nod to this new line up.
We began by studying the product online, reading up on all the features and descriptions. After understanding the case's personality and the audience, we selected a poppy fun music track that would help boost the fun build out FX and quirky animation style.
This video is still fresh but currently lives on OtterBox's website. You can check it out here.