You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

To make the most of your video marketing efforts, we recommend the these tips.

As a marketer, you know that scriptwriting is one of the most important — and also most challenging — aspects of producing great marketing videos.

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.

Often, bosses will come in with an idea: let’s make a video! And...that’s it. That’s the end of their idea, but there’s so much more to it. Knowing precisely what kind of video you need helps tremendously to actually get it done. Not every video is equal. If you want proof of this, just look at the filmography of John Travolta (sorry Mr. Travolta).

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

In his 2018 Netflix comedy special Annihilation, Patton Oswalt talks about his late wife, writer Michelle McNamara’s philosophy on life: “It’s chaos; be kind.” It’s a simple, yet beautiful, philosophy to carry around...

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

Adding a new employee to a company can be an awesome, exciting event. It can also be an awkward nightmare. There’s a fine line between a good and bad experience for a new hire, and balance is absolutely vital to welcoming the newcomer while not scaring them away either.