Contact us

We'd love to hear from you!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(

Find us


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Top 5 Videos You Should Use to Kickstart Your Marketing Campaign

When it comes to content marketing, video usually gets the best response. Videos are one of the most profitable digital marketing tools.  A video on your website can lead directly to sales.  Studies show that 74% of viewers who watched a video about a product or service eventually bought it.

You don't need fancy video equipment and tools to create a compelling marketing video.  You don't even need or to hire someone to provide videography services.    However, creating a fantastic high-quality marketing video helps to have motion graphics and other bells and whistles.  

If you're looking to start a video marketing campaign, here are the top five types of videos you should create to get started.

1.   Explainer Video

An explainer video is a short-form video that highlights a company's product or service.  Most businesses host explainer videos on a landing page or feature them on the home page of their website.  Some even post them on their Facebook page and other social media sites.  

Explainer videos are usually under three minutes long; many are just one to two minutes.  They focus on addressing specific problems, explaining their product or service, and showing why they are the solution.  Explainer videos also have a solid call to action (CTA).  They clearly state what they want their audience to do after watching.  

Livri provides a great example of an explainer video.  Liviri uses animation to describe their renewable super box that is simple to use and environmentally friendly.

2.   Product Demo    

Product demos are ideal for showcasing your product to prospective and existing customers. In addition, a product demo video can provide a step-by-step visual guide on how your product works.  

Animated product demos are compelling.  3D product demos can help viewers to understand better how your product works. In addition, 3D visualization, nice music, and other video effects can make your product demos more appealing to your audience, which can help increase sales.

A great example of A 3D product demo is from Otterbox. They wanted to showcase their new portable wireless charger.  The video excitingly shows their unique features.    

3.    Broadcast Advertising Videos

The most classic type of video you can produce is the 15 to 30-second commercial. However, the content of your commercial can widely vary depending on your brand and the story you want to tell.  The advantage of producing a commercial is that it can be distributed anywhere. For example, it can be shown on TV or on online platforms like YouTube.    

Advertising videos should be immediately engaging and concisely tell your story within a relatively short time.  

Commercials by MINI and the Harris County Clerk Office provide great examples.  MINI recreated an international ad to run in North America. The Harris County Clerk Office had a "Get Out the Vote" ad produced using audio and motion graphics.

The Harris County Clerk ad was seen on social media as native and paid ads.  It also aired on local radio and TV stations.  

4.    The Testimonial Video

A great way to attract new business is to have existing customers explain how your product or service helped them. When potential customers see how passionate your existing customers are, they'll want to do business with you more likely.  

Have an existing customer on camera rave about your product or service.  Show that customer using your product or telling a story about how your product or service helped them solve a significant problem.  That will get your new customers excited about your brand.  

An example of an excellent testimonial video is from Apple Watch.  This video testimonial highlights some unexpected events that made the four interview subjects a satisfied customer.  The device saved their lives or the life of someone they care about.  

5.    The Case Study Video

A case study should describe your client's challenges and how your company provided the solution as a testimonial.  

Case study videos can help raise awareness about what you do and help you attract new customers.

This case study video from Rapt Media is an excellent example.  It shows how they provided research to help guide the marketing strategy and lead generation services of Room 214.  This paid off by filling their sales pipeline with high-quality leads.  


OTHER blogs

Check Out More Posts

The Top 5 Videos You Should Use to Kickstart Your Marketing Campaign

When it comes to content marketing, video usually gets the best response. Videos are one of the most profitable digital marketing tools.

Control Shift Video is a Top Minority & Women-Owned B2B Company for 2020

We are honored to be recognized among the leading minority-owned companies on Clutch! Additionally, Control Shift Video has been ranked as one of the leading women-owned companies on Clutch!

Elevate Your Virtual Networking Game With High-Quality Marketing Videos

While the COVID-19 era has brought about many hardships, it has paved the way for wearing comfortable pants

VFX Can Save Your Marketing Budget Thousands of Dollars

High performing marketing videos can make or break your campaign. The hours it takes to create just the right video to resonate

3D Animation & Social Media Go Hand In Hand

When it comes to social media in 2020, it can feel like it is nearly impossible to break through the wall of COVID-19 stories and animal videos.

How To Capitalize on Sales Demo Videos

Sales demo videos are an exceptional tool at every business’ disposal that can be used to sell its product at any hour of the day. You can nurture your leads during business hours

3 Ways Those In Real Estate Can Benefit From Drone Videos & 360 VR Tours

The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways

The Top 5 Smartphone Video Production Tips You Need

Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

3 Essential Remote Work Apps for Marketers and Creatives (and some good alternatives)

When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos. 

5 Common Video Marketing Mistakes and How to Avoid Them

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute,

Four Tips for Writing Your Own Video Script

Writing your own script can be a bit daunting, but having the skills to map out your story with text as well as visuals will serve you time after time.

How the Coronavirus Affects Houston

By now, you’re probably sick of hearing about COVID-19 (Coronavirus). As a major port and metropolitan area, Houston is no exception to the spread.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

Three Tips for Elevating Your Motion Graphics Video

If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Proppingup your creative community with tips and tricks is one way we support each other and keep ideas fresh.

Best Houston Events for Marketers

A great rule of thumb in marketing (and life) is to double-down on what’s working and cut out everything else.

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn? As a fellow human being living in 2020, chances are you’re “on LinkedIn.”Like Dolly Parton, you’re also probably trying your darndest to put your best face forward.