Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Navigating Storyboards: A Client's Guide to Understanding, Evaluating, and Providing Feedback

Storyboarding is an integral part of the video production process that serves as a visual blueprint for your project. At Control Shift Video, we recognize the value of effective communication during this crucial phase. In this guide, we'll provide insight into understanding storyboards, their purpose, how to interpret the information they convey, and offer relevant feedback that streamlines the process. Additionally, we'll emphasize the importance of maintaining script revisions within the script round and not introducing changes during the storyboard rounds.

The Power of Storyboards

What Storyboards Aim to Achieve:

Storyboards bridge the gap between ideas and execution, allowing you to visualize the narrative, pacing, and composition of your video. They serve as a vital tool to ensure everyone involved in the project is on the same page before significant time and resources are invested.

Decoding the Information

Initial Rough Drafts: Hand-Sketched Frames

In our initial storyboard drafts, we utilize hand-sketched frames to save time and resources. This preliminary version helps us receive your input on the overall narrative flow and key visual elements. As a client, here's how to decode the information:

  • Focus on Composition: While the sketches might be simple, concentrate on the arrangement of elements within the frame. Is the visual hierarchy appropriate? Does it effectively convey the story's progression?
  • Narrative Flow: Follow the sequence of frames to understand how the story unfolds. Ensure that the progression feels logical and cohesive.
  • Key Moments: Identify frames that capture pivotal moments in the story. Are these moments clear and impactful?

Subsequent Rounds: Illustrated or 3D Storyboards

In later rounds, we refine the storyboards with illustrated or 3D models. Here's what to consider:

  • Visual Detail: Pay attention to the added detail in illustrated or 3D storyboards. Evaluate how well the visuals represent your vision.
  • Character and Environment: Assess characters' expressions, movements, and the overall environment. Do they align with your brand and message?

Providing Relevant Feedback

The Value of Early Feedback:

Timely feedback on rough drafts is invaluable. It saves resources by allowing adjustments before moving into detailed illustrations or 3D models. Feedback is most effective when it addresses key aspects:

  • Clarity: Is the narrative clear? Are there any parts that seem confusing or need further explanation?
  • Visual Direction: Does the visual style align with your brand? Are characters, objects, and environments represented accurately?
  • Key Moments: Are essential moments effectively portrayed? Are there any visual elements that need emphasis?

Managing Feedback Across Rounds

As we progress through storyboard rounds, allocated feedback time reduces. Early rounds hold substantial importance. Content feedback ideally occurs during the initial round before illustration or 3D resources are spent.

Note: Script Revisions and Storyboard Rounds

It's important to note that script revisions are best suited for the script round. Introducing changes to the script during storyboard rounds can lead to scope changes and increased complexity. Keeping script revisions separate from storyboard feedback ensures a smoother workflow and a more focused storyboard review process.

Style Frames for 3D Storyboards

In 3D storyboards, style frames offer a glimpse of the final animation's look. Their significance lies in reducing costs and scope changes later in the process. When evaluating style frames:

  • Alignment with Vision: Do the style frames reflect the aesthetic you have in mind for the final animation?
  • Consistency: Are the style frames consistent with the rest of your branding?

Variable Rounds Based on Budget and Timeline

Note: Round Quantity Dependency

Storyboard round count depends on the project's budget and timeline. Efficient feedback planning ensures subsequent rounds remain concise and aligned.


Storyboards are a bridge between imagination and realization. At Control Shift Video, we are committed to a collaborative process that ensures your vision comes to life seamlessly. Understanding the purpose of storyboards, decoding information from rough drafts to illustrated or 3D versions, and providing insightful feedback empowers you to play an active role in shaping your project. By offering relevant feedback during the initial stages and keeping script revisions within the script round, you contribute to streamlining the production process and achieving a final animation that aligns perfectly with your vision.

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