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How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

More individuals are online now than ever before due to the coronavirus quarantine. Aside from watching Tiger King, people are scrolling on Facebook, Instagram, Twitter and other popular social media accounts for hours at a time. What does this mean for businesses? It’s time to create engaging content that your audience will love! With this being said, video production is one of the most effective ways to engage and connect with your audience. All you will need is a good script, humor, and a brand voice. Let’s dive in!

Write A Good Script

A good script is necessary to create a smooth flowing video from beginning to end. Otherwise, you will have awkward pauses and jumbled lines. Before you begin filming:

  1. Determine the format, 
  2. Define your objectives, 
  3. Consider the visuals,
  4. and read it outloud.

It’s important to perfect the script before you ever begin filming. Make sure everyone involved is comfortable with their lines. You can learn more about how to write a good script in our other blog post

Use Humor in Your Video Production

Humor is an important tool that should be utilized as much as possible. In fact, Betinna Hein, co-author of Video Marketing for Dummies, says that people only watch videos to be informed or entertained. 

Think about the last time you clicked on a video. Odds are, you found some comical or educational benefit during the 30 seconds to five minutes you spent watching the video. Be sure to give your audience the same benefits you would expect to receive. Keep the content light, fun, and age appropriate for your intended audience. 

Maintain Your Brand Voice

Your brand has it’s persona and voice that must be maintained. If you have never created a video for your business before, consider the voice you have cultivated in your blogs and on your website/social media accounts. If your brand typically comes across as more serious and factual, you will not want to create a video that makes your business appear goofy. That doesn't mean you can’t still have fun and laughter in your videos. It simply means you must dial back some of the informalities and make the content align with your brand.  

Seek Professional Assistance with 3D Animation and 3D Video

3D animation and 3D video can make a long-lasting impact on your audience. These types of video production are more memorable than just an individual standing in front of the camera alone. We have been utilizing these effects in videos for Houston businesses since 2007, so we are confident when we say we have honed our skills. Your business can see greater engagement when you incorporate 3D effects in your videos. 

Houston’s Award Winning Video Production Studio Is Here To Help You Thrive

During these uncertain times, it’s easy to feel like you need to do it all on your own. Our team can help you devise a plan and bring a video to life, so you can avoid burnout. From the initial script to the final edit, our team is ready and available to assist you with your video production needs. Contact us today to learn about businesses in Houston and beyond can benefit from our services or to request a quote. 

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