While the COVID-19 era has brought about many hardships, it has paved the way for wearing comfortable pants (or no pants at all) while working during the day. The ability to work from home is probably one of the the only good things to come from the virus. However, since everyone is working from home and trying to stand out among the crowd during virtual happy hours, you need to make sure you and your organization shine. The easiest way to do that during a virtual networking event is with high-quality marketing videos.
Most networking events around the country have been converted to virtual rooms. Everyone is on video with various levels of quality. Some individuals are using their cell phones while others are using web cams. Even those with high-quality resolution can struggle to be seen or heard due to various upload and download speeds.
During these events, professionals want their products or services to be noticed. Afterall, they didn’t put on a nice looking shirt for the first time in weeks for nothing! As we’re sure you’ve seen, some individuals will have their camera reversed (so the product is actually backwards) and others can’t seem to get anything in frame. On the other hand, those with services struggle to effectively explain complicated processes in two minutes or less.
The virtual networking era has arrived, but we can do better than what we have seen so far. How, you ask? We can do better by utilizing marketing videos during these digital events.
Computer literacy is going to be important more now than ever before. Since we aren’t sure when virtual networking will end, it’s important to plan for a long-term networking strategy that will continue to work no matter what.
A high-quality marketing video can go further than words or showing a product in low resolution video can ever do. A marketing video shows you and your organization are serious about what you offer and help you be seen as an authority figure.
Consider the following examples from our portfolio. Yellow Jacket Oil Tools sought us out to create a professional product video that explains their M1 Frac Plug. While the product is small enough to fit in the frame of a webcam, no professional could take the equipment apart and explain each individual component like a marketing video with 3D animation and motion graphics.
In addition to product videos, we can help easily explain complex processes. Digital Switch employs an elaborate system to complete its service offering, which can be difficult for some individuals to visualize with words alone. Our explainer video helps showcase the complex system in a way that is easy to digest and leaves plenty of room for Q&A at the end.
The video can do all of the talking and showcasing for you. In two minutes or less, you can get through the routine information and then be available for questions. You will certainly stand out from the crowd and be the individual everyone wants to connect with further. Instead of guessing what professionals want to hear about your offering, you can truly engage with them and determine if they are a lead you should seriously pursue.
Marketing videos are an art in and of themselves. It takes more than slapping a few images and text into a .mp4 file. We are an award winning studio that has helped countless organizations generate more qualified leads and create higher levels of engagement with their audiences. We can do the same for you. Please take a moment to pursue our portfolio and then contact us to discuss what you need in your marketing video.
When it comes to content marketing, video usually gets the best response. Videos are one of the most profitable digital marketing tools.
We are honored to be recognized among the leading minority-owned companies on Clutch! Additionally, Control Shift Video has been ranked as one of the leading women-owned companies on Clutch!
Sales demo videos are an exceptional tool at every business’ disposal that can be used to sell its product at any hour of the day. You can nurture your leads during business hours
The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways
Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.
With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.
Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.
When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos.
If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Proppingup your creative community with tips and tricks is one way we support each other and keep ideas fresh.
Why LinkedIn? As a fellow human being living in 2020, chances are you’re “on LinkedIn.”Like Dolly Parton, you’re also probably trying your darndest to put your best face forward.