As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight. Once the camera is rolling, there is no place to hide. If you want thousands of views on your video, you must be confident and comfortable. Confidence is key to coming across as a friendly - yet knowledgeable - figure in your industry. Fear not! By implementing these five tips, you can begin to feel more confident in front of the lens and create better videos.
Stuttering, missing words, and speaking softly do not portray confidence. If you don’t write a script that words for both you and your brand, you are not going to produce the best video. If you are writing the script yourself, speak out loud as you write it to ensure it flows naturally. If someone is writing it for you, read over the first draft and let them know if there are awkward areas you need rewritten.
While this tip may seem obvious, it is crucial to rehearse your script multiple times before you even get in front of the camera. You need to understand the flow of the written word and how you will present the script. Once you feel comfortable reading and saying the lines, rehearse your script in front of the camera before you begin filming. Eye contact, body movements, and staying within the frame can all be improved once you understand how you look and feel in front of the camera.
After you film the first one to five times, watch the raw footage again. It is incredibly rare to love the first take, so do not be discouraged if it isn’t what you imagined. Did you move too quickly or not make enough eye contact? Does it seem awkward in any way?Identify what you can change and implement it.
It goes without saying that the more confident you look, the better the video will turn out. Even if you don’t feel comfortable or confident going into filming, fake it until you do. It is proven that the more you try to smile and feel comfortable, the better you feel. The better you feel, the more confident you appear on camera.
This final tip may be the hardest one to find natural. Truly think of the camera as if it is your best friend. When you talk to your friends, you feel like yourself and you come across as incredibly comfortable. Do the same with your camera and watch how quickly your confidence is captured on screen.
While it may seem simple enough to get in front of the camera and shoot an amazing video, everyone quickly realizes there is a bit more to it than simplifying hitting the record button. Even once you nail down your confidence by following these five tips (which we know you will in time), you may find that you still struggle to capture your vision. If you reach that delima, get in contact with us. We will help bring your vision to life in the most efficient and creative way possible!
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