Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

5 Storytelling Tips from Behind the Camera

Every video tells a story. Whether your video project is a 30 second commercial or the latest Hollywood epic, you’ll need to understand how the elements of your video can change the story you are setting out to tell. 

We can break storytelling down into five categories. Emotion, Sound Design, Visuals, Perspective, and Pacing can all affect the story. Let’s take a closer look at how visual storytelling works and how you can use them to your advantage. 


The story of your video is all about emotion. This is both the emotions you want to connect with your story and those you want your audience to walk away with. Even fully animated product videos need to consider emotion. Do you want your video to make your audience feel strong and confident? Maybe a sense of urgency is more what you’re going for? 

Decide on your story’s emotions first. Before you even start drafting ideas for the visuals, dialogue, or sound, think about how you want your audience to feel. Once you’ve decided on some emotions, you can start drafting ideas for story elements that evoke those feelings. 

Sound Design

Sound shapes the way viewers experience the story of your video. 

Simple things like background music can totally change the story. While that might be an obvious example, think about how sound can add emotional space to a video. Can your hear an actors footsteps? That is a way to make them feel much closer to the viewer. Adding in some soft background ambiance can help even office settings feel much more alive and inviting. 

When you’re designing sound for a video, take a minute to think about how changing things like music, background ambiance, and effects can change how viewers experience the story. 


The visual information you put up on the screen has just as much impact on the story as the words you write. 

Setting your video in a boardroom might give you video a sense of authority, but viewers might also find that less trustworthy than setting it in a home. If your on screen talent are wearing suits they might look official, but can also seem distant. Actors wearing more approachable clothes exchange that sense of officiousness for closeness. There are trade-offs to every decision when it comes to visuals. 

Think about how you want your story to be perceived by your viewers and let the visuals flow out from there. 


Perspective can be summed with the question: “Who is telling your story?” Is it a representative from your marketing department? A CEO? Maybe it’s a satisfied customer or someone from production that can attest to your quality.

When you decide “who” is telling your story, you change the meaning. Going with a representative from your organization can give a sense of authority and a behind the scenes approach. If you chose the satisfied customer approach, people might find the video more relatable and the information more trustworthy. 

There are trade-offs to whichever perspective you pick. Take a moment to think of how you would react to the perspective you choose if it were someone else’s video. 


Pacing in storytelling is all about how fast or slow the story feels like it is going. This isn’t about how long or short the final video is, but more about how the audience experiences that time. We can all think of presentations or maybe even a movie or two that just dragged on and on. That’s because they had poor pacing. 

If you have something long and technical you need to explain in your video, consider breaking it up into smaller pieces. Make sure to give your audience time to absorb your story as you are telling it. It’s good to add something light and easier after a moment you want to stick with them. 

Consider action movies. They aren’t just 90 minutes of explosions. There are bursts of action interspersed with calmer moments that help give a better pace. Make sure your “bursts of action” are likewise paced throughout your video. 

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.