Contact us

We'd love to hear from you!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(

Find us


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.

But what exactly is a video demo and why is it so important you tap into this resource?

Here’s a primer on demo videos: what they are and why you should be using them.

What is a demo video?

A demo video or product demonstration video is a piece of media that demonstrates how a product works by showing it in action. In a sense, they’re an instructional video and promotional tool all in one.

A great demo video will show how your product works while selling your audience on its features. Demo videos are one of the most compelling ways to communicate a product’s worth to your prospective customers.

Now you know what a demo video is, let’s take a look at some reasons why they’re worth it.

1. Proof of product features

Consumers are becoming increasingly savvy to spin marketing. This has made them ever more skeptical about certain marketing techniques. It’s no longer enough to extol the virtues of your product via text, you have to prove that it does what you say it does.

Product demonstration videos are great at proving to a potential customer that your product works as described. They provide a live demonstration of the product and demonstrate how it can solve a user’s problem.

2. Sell the benefits of the product

Demo videos are the perfect medium to sell the benefits of your product without pushing a hard sell on the buyer. Throughout the video, you’re able to show what makes your product unique – what makes it stand out from the competition.

Product demonstration videos also allow you to showcase a product’s specific features. How does this product fill a buyer’s need? A demo video lets you answer this question and more.

3. Negate the need for sales reps

Sales reps were essential cogs in many a marketing machine back in the day, but no more. With the advent of demo videos, you’re able to produce live demonstrations of your product from anywhere, to anywhere, with only an Internet connection needed.

This saves you significant overhead. No more paying salary, commission, travel, accommodation, and other expenses to send sales reps to physical locations. All your demonstrations can be done from the comfort of your computer chair.

4. Improve sales with access to analytics

When you host your demo video online you’ll have access to a wealth of analytics. Click rates, watch times, and more will give you insight into how your potential customers are interacting with your content. This data can play a major role in helping you optimize your sales strategy down the track.

Perhaps customers are dropping out of your video at a particular point. This might indicate that area of your pitch needs work. People clicking through to your product at a specific frame? Might be time to use that section in more marketing material.

5. Provide a how-to for your sales team

Product demonstration videos aren’t always a substitute for in-person sales. That said, they can improve the quality of those sales by providing a blueprint from which your sales team can learn.

When you develop a demo video, you’re also developing a how-to manual. Used effectively, this can improve your sales teams’ technique and give them instructions on how the product ought to be demonstrated. At the end of the day, your sales team will know how the product works, which key benefits they should focus on, and how to time their presentation effectively.

Make your own demo video today

Demo videos are the best way to showcase your products’ potential. With them, you’ll be able to improve sales, better train your team, sell the benefits of your product, and more. Now you know a little more about why you should use a demo video in your marketing efforts.

Looking to develop your own product demos? Get in touch today and see how we can help.

OTHER blogs

Check Out More Posts

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.

Best Practices for Creating a Successful Demo Video

A successful demo video can help drive engagement in your brand and sales of your product. Developing an effective demo video, therefore, is a great way to market. But what exactly is a demo video and how can you create a successful one?

The Top 5 Videos You Should Use to Kickstart Your Marketing Campaign

When it comes to content marketing, video usually gets the best response. Videos are one of the most profitable digital marketing tools.

Control Shift Video is a Top Minority & Women-Owned B2B Company for 2020

We are honored to be recognized among the leading minority-owned companies on Clutch! Additionally, Control Shift Video has been ranked as one of the leading women-owned companies on Clutch!

Elevate Your Virtual Networking Game With High-Quality Marketing Videos

While the COVID-19 era has brought about many hardships, it has paved the way for wearing comfortable pants

VFX Can Save Your Marketing Budget Thousands of Dollars

High performing marketing videos can make or break your campaign. The hours it takes to create just the right video to resonate

3D Animation & Social Media Go Hand In Hand

When it comes to social media in 2020, it can feel like it is nearly impossible to break through the wall of COVID-19 stories and animal videos.

How To Capitalize on Sales Demo Videos

Sales demo videos are an exceptional tool at every business’ disposal that can be used to sell its product at any hour of the day. You can nurture your leads during business hours

3 Ways Those In Real Estate Can Benefit From Drone Videos & 360 VR Tours

The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways

The Top 5 Smartphone Video Production Tips You Need

Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

3 Essential Remote Work Apps for Marketers and Creatives (and some good alternatives)

When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos. 

5 Common Video Marketing Mistakes and How to Avoid Them

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute,

Four Tips for Writing Your Own Video Script

Writing your own script can be a bit daunting, but having the skills to map out your story with text as well as visuals will serve you time after time.

How the Coronavirus Affects Houston

By now, you’re probably sick of hearing about COVID-19 (Coronavirus). As a major port and metropolitan area, Houston is no exception to the spread.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.