Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

Today we’re going to take a look at some of the reasons video advertising is so popular, but first:

What is video advertising?

Video advertising is the act of using video content to market your product or service to your target audience. You might develop product demonstrations, behind-the-scenes explainer content, sharable customer testimonials, or just about anything else that lends itself to the video format.

Video content has a slew of benefits within the marketing sphere. Here are just a few of them.

Video simply communicates complex ideas

Advertising is all about getting your message to your target audience as quickly and succinctly as possible. Traditional means of advertising such as print media or written content gum up this process, forcing your audience to parse information at a much slower rate than they should.

This is where video comes in.

As the old adage goes: a picture says a thousand words. Well, video content says even more. With video content, you’re able to simply and effectively communicate complex ideas. And by making your message easy to see and digest, you’re increasing the likelihood that your audience will engage with it in a meaningful way.

It boosts your content retention rate

The easier your content is to understand, the more likely your audience is to hold the information you’ve imparted in their mind. This is what’s called content retention. When your content has good retention, your audience is able to readily recall your messaging.

Recalling content in this way is essential for building recognition and trust in your audience. The more readily your audience can recall your advertising, the more likely they are to engage positively with your brand.

It increases your engagement rate

Video is naturally more engaging than other forms of content. This is just a fact. Humans are visual creatures and we’re drawn to movement. Video and animation capture our attention like nothing else.

Using video in your advertising, therefore, is a great way to increase your audience’s engagement with your content.

It’s more likely to be shared

The more engaging your content, the more likely your audience is to share it. Because video advertising is so very good at hooking an audience, it’s naturally more likely to be shared on social media platforms.

Using video as part of your social media marketing strategy is a great way to boost your engagement and your shares, reaching a wider audience and ultimately increasing sales.

It has a higher clickthrough rate

Because video is so good at imparting information effectively, it naturally drives more clicks. Your audience is more likely to understand your content and want to engage with it further, clicking through to the next step in your sales funnel.

Using video advertising in social media campaigns and landing pages is a great way to drive more clicks through to your website.

It increases your conversion rate

Video content hooks viewers and allows you to communicate your advertising message more effectively. This alone can help increase your conversion rate.

Further, videos like product demonstrations and service explanations are great tools for increasing your conversion rate because they answer any questions your audience might have about your product or service. The more informed your audience is, the more comfortable they are; the more comfortable they are, the more likely they are to spend money.

It’s easily tracked through analytics

The popularity of video advertising with marketers can also be attributed to the ease with which you can track the results of your video campaigns.

Social media and website analytics make it incredibly easy for you to measure how long people have watched your video, how many people clicked through from your content, and how many people shared your campaign. Combined, this wealth of information makes video advertising an incredibly attractive form of marketing.

Video advertising is here to stay

Video advertising is one of the best ways you can reach an audience. It boosts engagement and ultimately increases your conversion rate. With so many benefits to be had from using video in your marketing campaigns, why not take the plunge with your next advertising project?

Get in touch today to see how we can help you succeed with video advertising.

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