Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

Today we’re going to take a look at some of the reasons video advertising is so popular, but first:

What is video advertising?

Video advertising is the act of using video content to market your product or service to your target audience. You might develop product demonstrations, behind-the-scenes explainer content, sharable customer testimonials, or just about anything else that lends itself to the video format.

Video content has a slew of benefits within the marketing sphere. Here are just a few of them.

Video simply communicates complex ideas

Advertising is all about getting your message to your target audience as quickly and succinctly as possible. Traditional means of advertising such as print media or written content gum up this process, forcing your audience to parse information at a much slower rate than they should.

This is where video comes in.

As the old adage goes: a picture says a thousand words. Well, video content says even more. With video content, you’re able to simply and effectively communicate complex ideas. And by making your message easy to see and digest, you’re increasing the likelihood that your audience will engage with it in a meaningful way.

It boosts your content retention rate

The easier your content is to understand, the more likely your audience is to hold the information you’ve imparted in their mind. This is what’s called content retention. When your content has good retention, your audience is able to readily recall your messaging.

Recalling content in this way is essential for building recognition and trust in your audience. The more readily your audience can recall your advertising, the more likely they are to engage positively with your brand.

It increases your engagement rate

Video is naturally more engaging than other forms of content. This is just a fact. Humans are visual creatures and we’re drawn to movement. Video and animation capture our attention like nothing else.

Using video in your advertising, therefore, is a great way to increase your audience’s engagement with your content.

It’s more likely to be shared

The more engaging your content, the more likely your audience is to share it. Because video advertising is so very good at hooking an audience, it’s naturally more likely to be shared on social media platforms.

Using video as part of your social media marketing strategy is a great way to boost your engagement and your shares, reaching a wider audience and ultimately increasing sales.

It has a higher clickthrough rate

Because video is so good at imparting information effectively, it naturally drives more clicks. Your audience is more likely to understand your content and want to engage with it further, clicking through to the next step in your sales funnel.

Using video advertising in social media campaigns and landing pages is a great way to drive more clicks through to your website.

It increases your conversion rate

Video content hooks viewers and allows you to communicate your advertising message more effectively. This alone can help increase your conversion rate.

Further, videos like product demonstrations and service explanations are great tools for increasing your conversion rate because they answer any questions your audience might have about your product or service. The more informed your audience is, the more comfortable they are; the more comfortable they are, the more likely they are to spend money.

It’s easily tracked through analytics

The popularity of video advertising with marketers can also be attributed to the ease with which you can track the results of your video campaigns.

Social media and website analytics make it incredibly easy for you to measure how long people have watched your video, how many people clicked through from your content, and how many people shared your campaign. Combined, this wealth of information makes video advertising an incredibly attractive form of marketing.

Video advertising is here to stay

Video advertising is one of the best ways you can reach an audience. It boosts engagement and ultimately increases your conversion rate. With so many benefits to be had from using video in your marketing campaigns, why not take the plunge with your next advertising project?

Get in touch today to see how we can help you succeed with video advertising.

OTHER blogs

Check Out More Posts

What Do You Need To Know About Buying Online Video Ads

If you haven’t invested in video ads before, what’s holding you back? If it’s a lack of information about how to create these ads or how to monitor their effectiveness, this guide is for you.

Which Factors Influence Consumer Choice

As a marketer, you know that scriptwriting is one of the most important — and also most challenging — aspects of producing great marketing videos.

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.