>
Contact us

We'd love to hear from you!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(

Find us
writer

Kirk Loftin

Newsletter
Sign-up

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What Kind of Video Do You Need?

Often, bosses will come in with an idea: let’s make a video! And...that’s it. That’s the end of their idea, but there’s so much more to it. Knowing precisely what kind of video you need helps tremendously to actually get it done. Not every video is equal. If you want proof of this, just look at the filmography of John Travolta (sorry Mr. Travolta).


What do you want your video to do?

Do you want to show off your new office building? Do you want to explain your complicated new software so anyone can understand it? Do you want to tell a story about a mouse who burned down a coffee shop? Sure, these can all be videos, but they’re all very different videos. Knowing what you want your video to say will help you shape which kind of video to pick from. Interview-style videos, animated demos, explainer videos, VR tours, narrative videos, and how-to videos are all great options, just figure out what you want your video to do and which fits that goal the best. 


What resources do you have access to?

Planning to create a massive CGI-effect heavy video doesn’t make sense if you don’t have a budget. How much research needs to be done? Do you need a writer to write a script? Do you need animation? Do you need video equipment? Sound equipment? Do you need to buy lunch for your crew? Do you need to schedule times for interviews? Who is available to work on the project? Are you hiring an outside video company or doing it in-house? Knowing what tools/people you have access to will help you know what’s actually accomplishable. Too often projects start with grand ideas and poor planning, and honestly, do you want a disaster? Because that’s how you get Super Mario Bros.: The Movie.


Who is your video for?

A super fast, kinetic video set to DJ Khaled is not going to be appropriate for your “Welcome to Pokey Oaks Nursing Home” video. You have to consider your audience while you’re planning your video out. Are you trying to get a kid’s attention (“Buy this toy!”), or a CEO’s attention (“Buy this service!”)? Tone, rhythm, volume, cuts, colors, music, voiceover, script, animation or live-action are all different things to consider when looking at potential audience for your video. Also consider the size of your audience. A personalized video is an incredible tool to keep people feeling connected, but that’s a heck of a lot easier to do with ten investors than ten thousand. 


The key here is planning. I know you’re super excited about your idea, but take a step back, take a few deep breaths, and think for a moment. If you don’t think through your process before you start, you’re going to make your project blow up in size (including heart palpitation-causing jumps in costs). Having a road map and plan for exactly what you want for your video helps everyone involved understand what’s expected, what’s wanted, and what can be done. With any creative work, planning as much as possible frees up those creative people to do their best work as stress-free as possible. Hubspot has a great resource about the basics. And don’t want to lose your bonus because of poor planning.

OTHER blogs

Check Out More Posts

3 Ways Those In Real Estate Can Benefit From Drone Videos & 360 VR Tours

The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways

The Top 5 Smartphone Video Production Tips You Need

Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

3 Essential Remote Work Apps for Marketers and Creatives (and some good alternatives)

When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos. 

5 Common Video Marketing Mistakes and How to Avoid Them

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute,

Four Tips for Writing Your Own Video Script

Writing your own script can be a bit daunting, but having the skills to map out your story with text as well as visuals will serve you time after time.

How the Coronavirus Affects Houston

By now, you’re probably sick of hearing about COVID-19 (Coronavirus). As a major port and metropolitan area, Houston is no exception to the spread.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

Three Tips for Elevating Your Motion Graphics Video

If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Proppingup your creative community with tips and tricks is one way we support each other and keep ideas fresh.

Best Houston Events for Marketers

A great rule of thumb in marketing (and life) is to double-down on what’s working and cut out everything else.

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn? As a fellow human being living in 2020, chances are you’re “on LinkedIn.”Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 

5 Storytelling Tips from Behind the Camera

Every video tells a story. Whether your video project is a 30 second commercial or the latest Hollywood epic...

How Motion Graphics Can Take Your Videos to the Next Level

Motion Graphics are one of the best ways to take your video project to the next level. You see motion graphics in almost every high-end video...

6 Ways To Get the Most Out of Your Newly Crafted Video

Video production is exciting and fun because you have an opportunity to bring your brand to life like never before. Your website, newsletters, and flyers are all important pieces of marketing material, but...

3 Signs It’s Time To Turn To a Professional Video Production Company

We live in a time where just about every business owner has a smartphone in their pocket. Most smartphones have cameras that can capture videos...

The Five Elements You Need to Make a Professional Video

We’ve all seen videos that should have been professional, but something didn’t quite work right. It can be difficult to pin down just what makes a video stand above the rest.

The One Thing Everyone Needs to Know Before Starting Video

There's one thing that everyone should know, but almost no one talks about, when it comes to starting a video project. Long before you buy expensive videography equipment...