Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Three Tips for Elevating Your Motion Graphics Video

If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Propping up your creative community with tips and tricks is one way we support each other and keep ideas fresh. We recently broadcasted our two cents by hosting our own Ctrl Shift VFX motion graphics workshop: Good, Better, Best. Because we get you. And we wanted to show you, step by step, how you can elevate your motion graphics even on a shoestring.

Remember when your eccentric old aunt said that your cousin had “champagne taste on a beer budget”? She just described most of your clients. And we don’t mean that as an insult! Far from it. In fact, our goal as creatives should be to bring our expertise and vision to anyone who’s asking for it, whether they can pay your dream rate or just enough to keep you both going. The point—and we’re getting there, we promise—is that beautiful, effective work doesn’t have to cost a fortune.

1. Keep motion graphics simple

It all starts with the architecture. Fundamentally, as motion designers, we are breathing life and movement into a story as it quite literally takes shape. So our first tip?

Don’t overthink it.

When budgets are tight, you still need to invest in a solid concept. We’d argue that the more time you spend here, the better the outcome. You don’t need to push yourself to break new creative ground or become the next maximalist, but you need to know where you start and where you end. What’s the story? Why is it important? What action do you want to audience to take? Then, you can develop it visually.

2. Know your standards for good, better, and best

A good/better/best framework can be helpful in determining the appropriate level of complexity in line with your client’s budget. Everything you do doesn’t have to set the world on fire (as long as some of it does!), but it does need to tell a story well. When you’re working with a low budget, start with a simple layout. If you jump into more complex ideas, you’ll spend more time executing them and before you know it, your hourly rate will barely get you a drive-thru meal. As creatives, it’s tough to know when to stop sometimes, but trust us—having a tiered architecture for your projects makes it easier to know which bucket a particular project fits into. It also helps ensure that you’re getting fair compensation for your time, which is critical to building a business.

3. Create connection

Once you’ve weighed the speed and complexity of a project against your client’s budget, it’s time to decide how far you want to take it. Remember, the purpose of motion graphics fundamentally is not just to attract interest, but also to simplify user experience. It turns out that a picture may be worth quite a bit more than a thousand words—a recent study from MIT found that the human brain can process images the eye sees for as little as 13 milliseconds. Let that sink in a minute. Or at least for several milliseconds. Data visualization and visual storytelling are crucial to brands at a time when the noise we consume every day is greater than ever. The need for emotional connection is essential to connect businesses and consumers to products and services, and that is the center of our wheelhouse as designers.

On a practical level, motion graphics can accomplish a lot of this work with just a few key scenarios. By knowing your good/better/best framework and budget, you can tell more stories effectively and with fair compensation. Not everything that comes out of your workshop needs to have top Hollywood-style visual effects, but it does need to reflect quality. A simple story that’s effective can go miles beyond one that’s convoluted and flashy—it just needs two things: purpose and polish.

To get more of our tips on elevating your motion graphics and video, check us out on LinkedIn for more tutorials and shared inspiration.

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.