As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
We’ve all seen videos that should have been professional, but something didn’t quite work right. It can be difficult to pin down just what makes a video stand above the rest. After years of making videos, we’ve figured out five things every professional video should have.
These are the five elements you need to make sure your next video project not only looks professional, but is.
It should go without saying that getting the highest quality video you can is the name of the game here. However, what “high quality” means can be deceiving.
If you’ve just started stepping into the world of video, you’ve probably run into people dismissing every camera that doesn’t record 4k video. 4k represents one of the highest image qualities on the market today, but there’s a trick. Most people watch videos on devices that don’t support 4k. Even major motion picture studios like Warner Bros. use 2k and convert it later. A professional video is more than its technical specs.
High quality video doesn't just mean filming on the most expensive camera out there. To make a truly professional video, you need to incorporate a few more elements.
Unless you’re going for that silent film aesthetic, you’ll probably need to record some audio. People tend to have a higher threshold for poor video quality than for poor audio. Recording great audio to match your video comes down to knowing how to use your gear. You can get great sound from smartphones or camera’s onboard audio if you pair them up with affordable, entry level mics. When you’re recording, listen to the track to make sure it sounds the way you want it and stay aware of things like echo and background noise.
Set your audio up for success by giving yourself time to practice with your gear and get used to your recording conditions.
Great lighting can stop your next video from looking like or a horror movie—or make sure it does if that’s what you’re going for.
There are plenty of tricks for making sure your lighting is exactly where you need it to be. The first is to understand the difference between hard and soft light. Hard light casts deep shadows and gives a sense of drama while soft light casts an even, friendly tone. The sun is a great source of hard light, but if you wait for a nice, overcast day it can become the best soft light around. You can also use a flashlight app on your smartphone to fill in some shadows on your subject.
Just like with audio, you should take the time to test your filming location before hand to see what you are working with.
This is what really sets apart a professional looking video from the crowd. Motion Graphics are an offshoot of traditional animation and are all of those amazing graphics you see on screen in a high quality video.
Basic motion graphics can really change how a video is perceived by an audience. Think about your local TV news programs. They use a variety of motion graphics. Everything from animated titles, logos, to those quick animations that introduce names and locations increase the quality of a video. It’s interesting to think about what a professional news broadcast would look like without motion graphics. It basically becomes a “talking head” YouTube video, just filmed with incredibly expensive gear!
At the end of the day, everything we’ve talked about today has one job: to tell your story.
Your story isn’t just the words you say on a video, but all of these other techniques that put together the final project. In a sense, even a short commercial has everything a full blown movie does, only in miniature.
The quality of your video and audio, lighting, and the use of motion graphics all come together to create something greater than the sum of its parts. When you start your next video project, think about how you can bring these elements together to tell your story.
3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?
3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.
Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?
Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.
Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.
If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients
The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).
American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.
The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.
So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.
Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.
Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.
Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.