As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
According to CBS News, people went from seeing roughly 500 ads a day in the 1970s to over 5,000 a day in the 21st Century. So, as an advertiser, how can you cut through the noise and make your ad stand out, especially in our DVR and “skip ad in 5 seconds” culture? Here are some simple tips to keep in mind to help your ad hold on to people.
Your ad needs to offer something the viewer wants or needs. As advertisers, we must earn their attention. Maybe your ad is funny, so you offer some entertainment. Maybe it’s informative, letting people know something they didn’t know already. If you’re not offering any value, there’s no reason for people to care about your ad, and if they don’t care, they don’t remember.
Nothing turns someone off from your ad faster than when it’s annoying. Some marketing books will tell you annoying is good, because it grabs people’s attention, but the last thing you want is people seeing your ad and muting the TV because they hate it. You don’t want a Pavlovian conditioning on your audience that associates your brand with obnoxiousness.
Stay on Brand
If you’re around my age, you probably remember the classic “Mr. Plow” episode of The SImpsons. In it, Homer hires a fancy marketing firm to make a TV commercial for his snow plow business, and they make a Citizen Kane-inspired art-house non-narrative ad that has nothing to do with his business. If people can’t even tell what your ad was for, it’s not a useful ad.
There’s a big difference between a stand-up comedian in a bar at 2am and your commercial showing during primetime Home Improvement reruns. Never, ever include anything sexist, racist, homophobic, transphobic, xenophobic, or mocking people’s religions or beliefs in an ad. You don’t want to lose your customers/clients by making them offended and angry. That’s self-defeating. The last thing your CEO wants is for your company to be trending on Twitter with hashtag [company name] racist ad. (Bonus tip: run your ad by a bunch of people before releasing it, just in case you totally missed something that’s going to be obvious to a lot of people).
Keeping these basic ideas in mind will help your ad reach its intended audience, and help push your brand/products without alienating the people you’re trying to reach. You want to be the Bud Light/HBO Super Bowl Ad, not that horribly racist panda bear ad from a few years ago (I’m not linking to that one. Trust me, you’re welcome).
3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?
3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.
Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?
Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.
Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.
If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients
The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).
American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.
The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.
So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.
Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.
Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.
Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.