Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Should You Include Audio in Your Video?

Videos are made up of two main components: the visuals and the audio. But, in a time where auto-play videos are muted on social media, what’s the best way to effectively use audio in your videos so that your message isn’t lost on mute, but is improved when included? How do you know which options are right for you to use for audio in your video content? 

Consider what would make your video the best, given no restrictions. If your video is of your kid’s piano recital, audio is absolutely necessary. If it’s to show off dominoes falling into the shape of a Mario riding Yoshi, then not so much. A step by step instruction video needs audio if you have a person saying each step, with on-screen text, not so much. Be aware of what your video needs to get your message across. In other words: know what your video is. 

Visuals with No Audio

Sometimes, audio is absolutely necessary. Think about a music video (any music video). Mute it and see if it’s nearly as good (although you could make an argument for the incredible visuals in OK GO’s music videos). Video without audio puts all of the weight of the video on the visuals. But with audio, a video is enhanced and made more memorable. Most social media auto-plays videos muted, meaning the user has to turn on the sound manually to hear that. If you’re posting to social media, is your video going to make the impact you want even if it’s muted?

Audio with No Visuals

Is it possible to have a video without visuals and just audio? Sure, look up at podcast on YouTube. If there’s a video it’s either just a camera pointed at the person’s face talking into the mic, or a still image of the podcast logo. Yet these YouTube videos can get millions of views. It’s very unlikely that this is the kind of video you need, unless you’re a record label releasing a new song that doesn’t have a music video yet (but even then those are being replaced by lyric videos).  

Videos with Both Audio and Visuals

For marketing purposes, usually the best option for video content is to create a video that works as a video without audio (for the formats that are auto-muted like Instagram or Facebook), but that includes audio that makes it even better for those that can hear it. I know this seems like a tall order (“just do everything great!”), but as long as you plan out for this kind of video, it’s not as difficult to achieve as it initially seems. 

The key, as it is with a lot of things in business and marketing, is to plan ahead. Know what you need from your video, what message you’re trying to get across. Know what your audience will actually experience (don’t post an audio-necessary video on a platform that mutes video). It’s okay to tell people “hey, make sure to turn on the sound!” if your video needs it (just don’t ask for this if it isn’t necessary, that’ll backfire). The bottom line is that you want your visuals and your audio to marry in a way that leave your viewers riveted, engaged, informed, and if possible, amazed.

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.