As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner. Today we’re going to take a look at the pros and cons of both video content and static image content and see how they stack up against each other when it comes to marketing on social media.
Let’s dive in.
Including an image in your social media post can resonate with your audience more effectively and boost retention. Statistically, those who hear or read information sans visual cues have a 10% retention rate when required to recall said information a few days later. As for images? People who see an image have a 65% retention rate for the information it imparts.
Using photos in your social media posts is a great way to halt scrolling and get people to pay attention. It’s also excellent for building your brand in an aesthetic way. Images influence a specific section of the brain that can elicit an emotional response – one that can then be associated with your brand.
Posting images is also easy and fast, making it more viable for small companies with finite resources. Rather than taking the time and effort to storyboard and edit a video, you can quickly post a selfie of your team and share an interesting piece of content within minutes.
As many companies have discovered, images don’t drive people to share and click the same way video does. This can dramatically impact your social media reach. Studies show that the visual stimulation of moving graphics is more likely to keep people from scrolling away – encouraging them to pay attention to your content.
While video content is more expensive, it often has a higher return on investment than photos, particularly when used for ads. It can also be a challenge to brainstorm new ideas for static image content, whereas video content has more potential.
Social media static images have also been around for a very long time. Videos are more on-trend right now, with people rushing to platforms like TikTok and Instagram Reels. Static images, on the other hand, are a little staler in terms of interest. Unfortunately, trendiness goes a long way on the Internet.
Social media videos have one major benefit – they allow marketers to convey more information in a shorter amount of time. This feature makes them a powerful alternative to other forms of content like blog posts or static images, improving their reach and accessibility. Videos are also massively versatile and can range from long-form tutorials that enhance product familiarity to short-form trending challenges.
Evidence also suggests that videos interact better with social media algorithms across the board. Facebook has stated in the past that videos get better engagement than other forms of content, with live videos earning six times more engagement than pre-recorded content.
While the statistics speak for themselves in terms of engagement, there are other things to consider when it comes to using video in your marketing strategy.
Creating video content does take more effort and time than creating static content. Video marketers must outline how a video will come together, whether through live production or editing.
Another challenge you might face when engaging with video marketing is quality. While the technology is available to help you create high-quality videos, many businesses don’t know where to start.
Video content is the clear winner when it comes to driving engagement and boosting your return on investment, but that doesn’t mean developing video content is easy. That’s where we come in. With our services, you’ll be able to rest easy knowing your video marketing is in the best possible hands.
Get in touch today to see how we can help you better harness video for your social media marketing strategy.
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