Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience. This can be a mission even if you have a solid content strategy, which is why you have to make sure the type of content you’re producing is pulling its weight.

This is where video comes in.

Video content outperforms other forms of content across the board. It’s an incredibly creative way to market your company and attract customers. But how exactly is video so effective?

Here’s a rundown on some of the reasons video is so effective when it comes to marketing your business.

Video is more immersive

Humans are visual creatures and we’re naturally attracted to movement. This is part of what makes video content so effective when it comes to engaging an audience.

Statistics show that viewers retain about 95% of a message when it’s imparted via video as opposed to just 10% when it’s via text. This is because video is more immersive than other forms of content – it draws viewers in and engages them.

Video gets higher click rates

Video is not only more engaging, it also sees higher click-through rates. In fact, including video in an email leads to a massive 200-300% increase in click-through rate.

This increase can be attributed to a number of things. Video is naturally more enticing than other forms of content. It’s also easier to impart complex ideas through video than it is other mediums. At the end of the day, video gets results – and don’t we all want that when it comes to our business marketing?

Video is better at conveying complex ideas

Video is naturally better at conveying complex ideas than other forms of content. This is down to a number of factors including information retention and audience engagement, but it’s also a result of the ease of understanding the format.

Think of it like this: are you more likely to understand the workings of a car engine after reading about it? Or would the explanation be better served through visual means via video? The answer is the latter.

Video improves brand image

Creating video content isn’t easy. Sitting down at a computer and writing 1000 words is far simpler than planning, filming, and editing a video. Consumers know this, and that knowledge can be a powerful marketing tool.

Video shows consumers that you’re serious about your brand and your products. It demonstrates that you’re willing to put time and effort into your business and indicates that you’d do the same for your customers.

Video generates more leads

84% of marketers have stated that video helped them generate more leads. This is because it directly shows prospects what they’ll experience if they partner with you.

With video, you’re better able to advertise your wares and services, explaining your business in an engaging and easy-to-understand manner. This will lead to customers building trust in your brand – and we all know how essential trust is when it comes to converting prospects to paying customers.

Video is on trend

If the overwhelming success of TikTok is anything to go by, video content is very much on-trend right now. Consumers are naturally attracted to novelty, and video content is just that. By using video content in your marketing strategy, you’re tapping into that sense of trendiness and ensuring your brand is associated with cutting-edge technology.

Employ video in your marketing strategy today

Video is an incredibly effective way of supercharging your content marketing strategy. With it, you’ll drive engagement, attract more customers, and, ultimately, convert more prospects into paying clients.

If you were on the fence about video content, hopefully, this article has proven to you just how lucrative it can be.

Looking to use video to market your company in a more effective way? Get in touch today to see how we can help you.

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.