As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience. This can be a mission even if you have a solid content strategy, which is why you have to make sure the type of content you’re producing is pulling its weight.
This is where video comes in.
Video content outperforms other forms of content across the board. It’s an incredibly creative way to market your company and attract customers. But how exactly is video so effective?
Here’s a rundown on some of the reasons video is so effective when it comes to marketing your business.
Humans are visual creatures and we’re naturally attracted to movement. This is part of what makes video content so effective when it comes to engaging an audience.
Statistics show that viewers retain about 95% of a message when it’s imparted via video as opposed to just 10% when it’s via text. This is because video is more immersive than other forms of content – it draws viewers in and engages them.
Video is not only more engaging, it also sees higher click-through rates. In fact, including video in an email leads to a massive 200-300% increase in click-through rate.
This increase can be attributed to a number of things. Video is naturally more enticing than other forms of content. It’s also easier to impart complex ideas through video than it is other mediums. At the end of the day, video gets results – and don’t we all want that when it comes to our business marketing?
Video is naturally better at conveying complex ideas than other forms of content. This is down to a number of factors including information retention and audience engagement, but it’s also a result of the ease of understanding the format.
Think of it like this: are you more likely to understand the workings of a car engine after reading about it? Or would the explanation be better served through visual means via video? The answer is the latter.
Creating video content isn’t easy. Sitting down at a computer and writing 1000 words is far simpler than planning, filming, and editing a video. Consumers know this, and that knowledge can be a powerful marketing tool.
Video shows consumers that you’re serious about your brand and your products. It demonstrates that you’re willing to put time and effort into your business and indicates that you’d do the same for your customers.
84% of marketers have stated that video helped them generate more leads. This is because it directly shows prospects what they’ll experience if they partner with you.
With video, you’re better able to advertise your wares and services, explaining your business in an engaging and easy-to-understand manner. This will lead to customers building trust in your brand – and we all know how essential trust is when it comes to converting prospects to paying customers.
If the overwhelming success of TikTok is anything to go by, video content is very much on-trend right now. Consumers are naturally attracted to novelty, and video content is just that. By using video content in your marketing strategy, you’re tapping into that sense of trendiness and ensuring your brand is associated with cutting-edge technology.
Video is an incredibly effective way of supercharging your content marketing strategy. With it, you’ll drive engagement, attract more customers, and, ultimately, convert more prospects into paying clients.
If you were on the fence about video content, hopefully, this article has proven to you just how lucrative it can be.
Looking to use video to market your company in a more effective way? Get in touch today to see how we can help you.
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