Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience. This can be a mission even if you have a solid content strategy, which is why you have to make sure the type of content you’re producing is pulling its weight.

This is where video comes in.

Video content outperforms other forms of content across the board. It’s an incredibly creative way to market your company and attract customers. But how exactly is video so effective?

Here’s a rundown on some of the reasons video is so effective when it comes to marketing your business.

Video is more immersive

Humans are visual creatures and we’re naturally attracted to movement. This is part of what makes video content so effective when it comes to engaging an audience.

Statistics show that viewers retain about 95% of a message when it’s imparted via video as opposed to just 10% when it’s via text. This is because video is more immersive than other forms of content – it draws viewers in and engages them.

Video gets higher click rates

Video is not only more engaging, it also sees higher click-through rates. In fact, including video in an email leads to a massive 200-300% increase in click-through rate.

This increase can be attributed to a number of things. Video is naturally more enticing than other forms of content. It’s also easier to impart complex ideas through video than it is other mediums. At the end of the day, video gets results – and don’t we all want that when it comes to our business marketing?

Video is better at conveying complex ideas

Video is naturally better at conveying complex ideas than other forms of content. This is down to a number of factors including information retention and audience engagement, but it’s also a result of the ease of understanding the format.

Think of it like this: are you more likely to understand the workings of a car engine after reading about it? Or would the explanation be better served through visual means via video? The answer is the latter.

Video improves brand image

Creating video content isn’t easy. Sitting down at a computer and writing 1000 words is far simpler than planning, filming, and editing a video. Consumers know this, and that knowledge can be a powerful marketing tool.

Video shows consumers that you’re serious about your brand and your products. It demonstrates that you’re willing to put time and effort into your business and indicates that you’d do the same for your customers.

Video generates more leads

84% of marketers have stated that video helped them generate more leads. This is because it directly shows prospects what they’ll experience if they partner with you.

With video, you’re better able to advertise your wares and services, explaining your business in an engaging and easy-to-understand manner. This will lead to customers building trust in your brand – and we all know how essential trust is when it comes to converting prospects to paying customers.

Video is on trend

If the overwhelming success of TikTok is anything to go by, video content is very much on-trend right now. Consumers are naturally attracted to novelty, and video content is just that. By using video content in your marketing strategy, you’re tapping into that sense of trendiness and ensuring your brand is associated with cutting-edge technology.

Employ video in your marketing strategy today

Video is an incredibly effective way of supercharging your content marketing strategy. With it, you’ll drive engagement, attract more customers, and, ultimately, convert more prospects into paying clients.

If you were on the fence about video content, hopefully, this article has proven to you just how lucrative it can be.

Looking to use video to market your company in a more effective way? Get in touch today to see how we can help you.

OTHER blogs

Check Out More Posts

Unveiling the Magic: A Deep Dive into Our 2D Animation (Motion Graphics) Video Services

This comprehensive guide will take you through the intricacies of our video production process, elucidate the impact of budget, timeline, and creative complexity, and shed light on our commitment to quality through our glitch-free guarantee.

Decoding Video Production Costs: Budget, Time, and Creative Output

In this article, we'll demystify the relationship between budget, time, and creative output in video production, emphasizing that creating a video is far from a simple, instantaneous feat.

Animation Review and Feedback: Streamlining the Process for Outstanding Results

In this comprehensive guide, we'll delve into the intricacies of reviewing and offering feedback on animations, with a focus on explainer videos, product demos, how-tos, and other business-oriented videos.

Navigating Storyboards: A Client's Guide to Understanding, Evaluating, and Providing Feedback

In this guide, we'll provide insight into understanding storyboards, their purpose, how to interpret the information they convey, and offer relevant feedback that streamlines the process.

Mastering DIY Video Scriptwriting: A Comprehensive Guide

This in-depth guide will walk you through the process of crafting an engaging video script, covering essential aspects such as precise timing, maintaining a logical flow, eliminating unnecessary content, infusing character, effectively targeting your audience, and crafting a compelling call to action.

Enhancing Your Social Media Videos with SRT Subtitle Files: A Comprehensive Guide

Subtitles make your content more inclusive, enabling viewers with hearing impairments or language barriers to enjoy your videos. In this guide, we'll walk you through the process of uploading SRT files with videos on major social media platforms and explore the perks of using SRT files to enhance your online videos.

Exploring the Power of CTV and Best Practices for Your Business

In today's digital age, Connected TV (CTV) has emerged as a powerful advertising medium, revolutionizing how businesses engage with their target audiences.

The Benefits of Video for Recruiting Top Talent

Recruiting top talent is essential for the success of any business, but it can be a challenge to stand out in a crowded job market. Video can help you differentiate your company and attract top talent.

How to Use Video to Improve Your Sales Process

Video can be a powerful tool for improving your sales process and closing more deals. It can be used at every stage of the sales funnel, from lead generation to closing the sale.

Using 3D Animation to Bring Your Product Demos to Life

3D animation can help you bring your product demos to life and make them more engaging and memorable. In this blog post, we will discuss the benefits of using 3D animation in your product demos.

How to Use Video in Your Email Marketing Campaigns

Video can help you cut through the noise and capture the attention of your subscribers. In this blog post, we will discuss how to use video in your email marketing campaigns.

The Role of Motion Graphics in Corporate Videos: A Guide for Businesses

Motion graphics can be used to explain complex concepts, add visual interest, and make your videos more engaging. In this blog post, we will discuss the role of motion graphics in corporate videos and how they can benefit your business.

The Dos and Don'ts of Creating Engaging Video Content for Social Media

In this blog post, we will discuss the dos and don'ts of creating engaging video content for social media.

The Benefits of Using VFX in Your Video Marketing Strategy

Visual effects, or VFX, are a powerful tool for enhancing your video marketing strategy. They can be used to create stunning visuals, enhance storytelling, and captivate your audience.

The Power of Explainer Videos for B2B Businesses

Explainer videos are a powerful tool for B2B businesses looking to educate their audience and drive conversions.

How to Create Effective Product Demos: Tips from Control Shift Video

Product demos are a powerful tool for showcasing your products and services to potential customers.

How Control Shift Video Can Help Your Business Create High-Quality Videos

In this blog post, we will discuss the importance of videography and how Control Shift Video can help your business create high-quality videos.

The Benefits of 3D Animation: Why Control Shift Video Is Your Go-To Studio

In this blog post, we will discuss the benefits of 3D animation and why Control Shift Video is your go-to studio for all your animation needs.