As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
It’s pretty apparent that the majority of 21st century marketing has been taken over by social media . As consumers get younger and younger, marketing tactics need to reflect this demographic change. A magazine or radio ad just isn’t going to accomplish much anymore (unless you do something crazy like ask people to urinate on it).
Often, companies will attempt to seem “hip” (tongue firmly planted in cheek) and relate to the kids today with the absolute dankest of memes, bruh! The problem is, rather than looking plugged into the culture and relating to the audience, it comes off like a dad trying to rap, or backwards-baseball cap Steve Buscemi. It’s a difficult tightrope to navigate. Remember, it’s better to be safe than sorry. If you’re unsure at all, maybe just skip it this time. If possible, it’s best to find a talented person to run your social media that understands what is native to each platform, and can speak each social media’s specific language to each platform’s culture.
The collective internet loves memes. This is apparent on Twitter, Instagram, even your aunt’s facebook posts these days. Memes have evolved since the early days of YTMND and I Can Haz Cheezeburger. There are political memes, pop culture related memes, and what can only be described as the resurgence of neo-dadaism that is Generation Z’s memes. Obviously, the prudent move for companies is to try and capitalize on the popularity of memes, to try and reach younger audiences where they are. If a company is successful in creating meme-based content or using trending hashtags, they can see massive returns on impressions and clicks because of it. But, of course, there’s a dark side: memes and hashtags can go terribly, terribly wrong.
Be original. Don’t copy someone’s else meme. Either make your own, or re-post it (leading back to the original person). Make sure you understand the meme your posting. You may be the butt of the joke if you post something it turns out you misunderstood “ I [heart emoji] [3 peach emojis]” is not actually expressing your love of the fruit. Understand the extremely short shelf-life of memes and hashtags. If a hashtag has already fallen out of “trending” on Twitter, it’s probably best to move on.
Can a business or marketing director “learn” meme culture? Sure, but be careful and expect there to be (more than a few) mishaps along the way. Surround yourself with people that understand the native content of the platforms, be timely in your posts, and entertain your audience! After all, this existentialist crisis hidden in a pancake meme from Denny’s got over 390K likes and 220K retweets.
3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?
3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.
Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?
Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.
Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.
If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients
The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).
American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.
The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.
So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.
Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.
Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.
Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.