Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Marketing the Unmarketable

Imagine Don Draper standing in his office. He was just shown the film Spring Breakers. He downs his scotch and thinks, “how am I supposed to market this?” Although this is a silly hypothetical (Don Draper would have been in his 90s when that movie came out) (also, Don Draper isn’t actually a real person), it’s a real situation a lot of marketers find themselves in. How do you market the seemingly unmarketable?


One tactic is to lean into whatever makes your product less than palatable. Make a product meant for protecting babies bottoms when they’re in diapers? Call it Butt Paste. Is your company no. 2 in market share? Instead of hiding that, tell people you’re number two, and that it means you try harder, like Avis did. Your pizza is considered the worst? Admit it’s terrible, and that you’re changing it from the crust up like Domino’s.


Consider the context. “At Crazy Eddy’s, our pre-owned cars save you money, money, money!” works great for a used car lot, but not so much for a funeral home. You don’t want to bury grandma with a “Crazy Eddy’s discounted pre-owned coffin.” Also, banner ads for bright neon hair dye make more sense on Hot Topic’s website than the AARP’s.  You don’t pay to show ads for a Bar-B-Q restaurant on PETA’s website. Find your niche, your target audience that loves what you do, get your message in front of them.


One of the hardest things to figure out how to market is services instead of products. These can be difficult to explain to customers/clients in the context of an advertisement. On a product (for example, a new mop), you can show the features, show the product in use. How do you accurately advertise say, a life coach, a tax adviser, or a lawyer? For the lawyer, you’re probably picturing a bald guy sitting at a big wooden desk in front of a bunch of law books, with a mustard yellow text that says CALL NOW at the bottom of the screen. With services, the most important thing is clarity. “We help your business succeed” may sound good, but what services are being offered? It’s completely unclear. “We help your business navigate the complicated world of online marketing and search engine optimization,” may not be the most genius line ever written, but at least people will know what you’re offering.


You may think you’re facing an invisible monster called “the unmarketable product/service,” but the truth is that everything is marketable, you just have to figure out how to convey your company’s message. Through owning it, using humor, understanding context, or correctly conveying services, you can market anything successfully. After all, if Gary Dahl can make a mint by selling individual rocks in cardboard boxes to people, you can figure out something.

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.