Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

Implementing Video Into Your Marketing Strategy

There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article. Viewers retain 95% of information from a video, compared to just 10% of the same information in text form. As powerful as video clearly is in marketing, there are lots of things to consider when looking to add it to your overall marketing strategy. It’s not something to take lightly.

Different Types of Video

Video is not one, singular thing. There are lots of different kinds of videos you can use for lots of different purposes. Have a new product that no one has ever seen before? Try an explainer video. Want to showcase your brand of deck sealant? Maybe make a “how to” video showing how to seal a deck (using your brand). New technologies like 360 video and VR allow for more immersive tour videos to showcase your apartments available for rent, or your new showroom floor. Maybe a regular old sales commercial is best for what you’re trying to accomplish, or maybe something like a recurring series of YouTube videos will help drive your brand and message home for people (much like the IKEA Home Tour campaign).

Ikea Home Tour
IKEA used an HGTV-inspired makeover show to market their brand.

Details to Keep in Mind

When adding video into your marketing strategy, the first consideration is time. Short videos are more likely to do better, since people have short attention spans. Having a hook right at the beginning is beneficial, since when scrolling, people tend to hover for just 2.5 seconds before moving on to the next thing. Also, timely videos do better. It’s unlikely your “how to hang holiday lights safely” video will get many views in mid-June, but a “how to keep your house cool on hot days” video will fare better.

It’s also important to remember that video is a different medium than other ad forms, like blogs, radio, or print ads. Think of it this way: create, don’t convert. Your video copy needs to be original to the video, since things like timing and tone are completely different for video than they are for other forms. Your video must form a connection, by doing (at least) one of the following: amaze, amuse, inform, move.

“Amaze” by having Jean Claude Van Damme do the splits on your moving vehicles. “Amuse” by having a personified Mayhem taunt someone who’s car window is getting smashed in. “Inform” by telling the viewer how your brand of knife is so sharp it can cut through a shoe (why someone would need to cut a shoe is another issue). “Move” by showing adorable puppies and kittens who need adoption set to a Sarah McLachlan song. By creating a conversation, there’s a better chance of making a bigger impact, or hitting that ultimate goal of going viral (in a good way).

Can cutting knife
The knife also cuts through aluminum cans, if that's what you're looking for.

Video isn’t just a visual medium, it’s also includes audio. It’s important to have sound in your video (people become less interested when a video is silent) but also have a video that can play muted without losing its immediate impact, for things like autoplay on Facebook (that plays muted unless the user unmutes the video). It’s also important to remember to include Closed Captioning (CC) for accessibility reasons. You don’t want to lose an important client because they’re annoyed you didn’t bother to include captioning (therefore making you seem uncaring about your customers and their needs).

The Business Side of Things

Video content is an investment, first and foremost. Sure, people may “see” your print ads on social media (as they scroll passed), but they’re more likely to stop and ingest your ad when it’s a video. Videos need budgets, pointing your iPhone at a guy sitting in a badly lit room isn’t going to be a very engaging (or inviting) video, but proper lighting and sound recording equipment can help make a video look much more professional, giving your brand credence.

It’s important to remember your company’s approval process. Sometimes failing to get an unconvinced executive to sign off on your great idea can kill a marketing campaign before it even starts. A lot of the time, executives are going to want to know about a campaign’s Return on Investment (ROI), which can be hard to prove with video marketing (but not impossible). The most obvious proof of ROI (especially to the dollar and cents bosses) is revenue and sales. If you can show that your campaign causes more money to come in, that’s most likely getting approved.  Keep in mind that 83% of those who use video marketing think it gives them a good ROI.

But sometimes things less immediately quantifiable like brand awareness or driving traffic to your app or website makes a campaign worthwhile. Burger King recently added a feature to their app using Augmented Reality (AR) that lights a competitor’s ad on fire (on a phone screen, sorry arsonists). The offending is then replaced with an ad for Burger King. Not only is this a clever, fun way to get your ad visible, it’s a very interesting way to get people to download the Burger King app, a business most people probably wouldn’t think to download an app for (I’m assuming most reading this article don’t currently have the BK app on their phone).

Burger King Flame Grilling
Also not the first time Burger King used fire to fuel their ad campaign.

Implementing video into your marketing strategy can be an extremely effective way to create engaging content that creates connections with your clients, customers or fans. It’s important not just to know that you want video content, but what the content is for, and what you’re trying to say. A well-planned and faithfully executed video strategy can help your company reach more people more efficiently and in a more meaningful way. Plus, why deprive future YouTube of fun nostalgia gold?

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.