Contact us

We'd love to hear from you!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(

Find us

Kirk Loftin


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How to Start a Project

We’ve all been there: staring at the blank sheet of paper with no idea how to start. There’s a massive project, but where do you even begin? Sure, twirling in your chair eating Goldfish crackers for an hour was a nice distraction, but that doesn’t mean you’re any closer to the project being done. I’m going to use writing as my main example, but the concepts can be applied to almost any kind of project. 

Break It Into Smaller Steps

At the beginning of a project, often you’re looking at what seems like an insurmountable wall of awfulness. But no matter how long a book, they were all written the same way: one word at a time. Break a massive project into smaller steps. Sure if you think about having to write an entire 300-page novel, it seems impossible, but if you just try to write only one page today, that seems much more doable. Figure out a small task that can be done that builds towards the big finish. Remember, a drop of water doesn’t seem like much, but enough drops of water and you have an ocean. 

The Ugly First Draft

In her book Everybody Writes, writer Ann Handley tells us to “embrace The Ugly First Draft (TUFD).” The basic idea is that is we worry too much about how the first draft looks, we never make any progress because we’re constantly going backwards and erasing what we’ve already written. By embracing The Ugly First Draft, we’re able to dive into a project and just get it written. Once you have your Ugly First Draft, you’re then able to go back and clean up and edit and make it as pretty as you can for the second draft. But by removing our internal editor during the first draft, we can create much more efficiently. Just get the words on the page. Just start. Don’t worry that’s it’s terrible, just make it a thing that exists. A terrible first draft is way better than a great concept on an empty page. 

Take a Break and Return with Fresh Eyes

Humans are fragile creatures, if every evil talking alien in a sci-fi movie is to be believed. We get overwhelmed and stressed out. Too often people push themselves a little too hard, and their work suffers because of it. So take a break when you need to. Sometimes by just being able to clock out for a bit and take some breaths or watch a sitcom or go for a run, we can hit refresh on our minds and come back to the project feeling reinvigorated lets us see the project with fresh eyes. Maybe that wall that you were stuck at turns out to be tall but not very wide, you just had to back away to see that you can walk around it.

Ask for Help When You Need It

Don’t be afraid to ask for help. Too often people feel ashamed or too embarrassed to ask for assistance when they need it. Ask! How much time would we save in corporate America if people were more willing to just ask a question or get clarification rather than “not wanting to bother” or look stupid? People (that aren’t massive jerks) like helping people. If someone has a question, humans usually want to help them, especially in a team environment like most companies try to foster. Nobody does anything completely on their own, we all need help in different ways. It’s better to succeed with help than fail by yourself. 

Just keep taking one more step. Progress is the key, and I can’t stress this enough: progress is never a bad thing. These steps can really help you get through the work day. So when you look at that mountain of a project, just remember that to climb Everest you have to take it one step at a time. Just, don’t use up all our your oxygen ten feet up.

OTHER blogs

Check Out More Posts

3 Ways Those In Real Estate Can Benefit From Drone Videos & 360 VR Tours

The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways

The Top 5 Smartphone Video Production Tips You Need

Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

3 Essential Remote Work Apps for Marketers and Creatives (and some good alternatives)

When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos. 

5 Common Video Marketing Mistakes and How to Avoid Them

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute,

Four Tips for Writing Your Own Video Script

Writing your own script can be a bit daunting, but having the skills to map out your story with text as well as visuals will serve you time after time.

How the Coronavirus Affects Houston

By now, you’re probably sick of hearing about COVID-19 (Coronavirus). As a major port and metropolitan area, Houston is no exception to the spread.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

Three Tips for Elevating Your Motion Graphics Video

If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Proppingup your creative community with tips and tricks is one way we support each other and keep ideas fresh.

Best Houston Events for Marketers

A great rule of thumb in marketing (and life) is to double-down on what’s working and cut out everything else.

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn? As a fellow human being living in 2020, chances are you’re “on LinkedIn.”Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 

5 Storytelling Tips from Behind the Camera

Every video tells a story. Whether your video project is a 30 second commercial or the latest Hollywood epic...

How Motion Graphics Can Take Your Videos to the Next Level

Motion Graphics are one of the best ways to take your video project to the next level. You see motion graphics in almost every high-end video...

6 Ways To Get the Most Out of Your Newly Crafted Video

Video production is exciting and fun because you have an opportunity to bring your brand to life like never before. Your website, newsletters, and flyers are all important pieces of marketing material, but...

3 Signs It’s Time To Turn To a Professional Video Production Company

We live in a time where just about every business owner has a smartphone in their pocket. Most smartphones have cameras that can capture videos...

The Five Elements You Need to Make a Professional Video

We’ve all seen videos that should have been professional, but something didn’t quite work right. It can be difficult to pin down just what makes a video stand above the rest.

The One Thing Everyone Needs to Know Before Starting Video

There's one thing that everyone should know, but almost no one talks about, when it comes to starting a video project. Long before you buy expensive videography equipment...