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As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients. If you have products or services that you want to offer, it only makes sense to include your potential clients in this process from the very beginning. Whether it’s personalizing your message or simplifying your landing page design, these tips will help you use video and motion graphics to build an email list that provides good ROI for your business.

Why Video is More Powerful Than Text and Photos

Video is more powerful than text and photos because the human brain processes video 60,000 times faster than text and 400 times faster than photos! When used correctly, video has a strong impact on audience engagement — something that can help you build your email list while increasing conversions and sales along your buyer's journey. Adding videos gives you another chance to make an impression when users don't read text content or photos. Even if someone skims through what you've written on social media or in a press release, they might sit up and take notice of a relevant video clip attached next to it!

Why List Building is Important

Video is one of most important ways for businesses to connect and engage with their audience and to get the attention of prospective customers. By building a list of email subscribers, businesses can use their influence (and platform) to help businesses grow through email marketing. There are endless opportunities that arise when you reach out to your audience on a regular basis through video, whether it’s sharing information or promoting products. But without a list of emails, these chances are missed opportunities. With that in mind, it's important to find ways to add value for potential users so they will be drawn to your business, want more information, or buy into a lead magnet which means you'll trade a valuable tool for their contact information, thus growing your email list.

The Power of Video Lead Magnets

Lead magnets are great for growing your email list because they’re typically much more engaging than simple sign-up forms. Video lead magnets create a unique opportunity for you to connect directly with potential customers in a fun and memorable way that makes them want to subscribe. Control Shift Video’s motion graphics experts can help bring your company, products, or services to life through custom animation videos. By creating a video lead magnet, you’ll entice new subscribers and increase engagement among existing subscribers. Whether your lead magnet offers instructional videos, entertaining videos, or personalized videos, prospective customers will offer their contact information to enjoy your stellar video content.

Examples of Video Lead Magnets

The control shift video team recommends starting your list building efforts with a simple email opt-in page. For example, if you’re a marketing consultant, you could provide something like three brief video tips on finding affordable real estate in your city and then offer something like 30 days of free marketing consultations as a lead magnet. If you’re not sure where to start, we recommend checking out LeadPages for tools that make creating lead magnets super easy. Even without any experience or design skills, most business owners can create simple emails and landing pages in minutes. It only takes one sign up to earn a new customer

How Building an Email List Can Boost Your Business

One of our main points of emphasis at Control Shift Video is how video can help boost your business—and we want to make sure everyone knows just how much power it holds. Video is an excellent way to build your email list because people are more inclined to opt-in for a free video rather than an eBook, for example. In today's fast-paced world and with so much technology fighting for our attention, video tends to be more compelling and more easily consumable for most people, especially younger generations. With a larger and more relevant email list comes more traffic to your website and eventually more customers and revenue. When you're looking to start building your email list or get more video views on YouTube, make sure you partner with a company that specializes in video marketing and production like us!

The Value of Landing Page Videos

According to HubSpot, video leads to a 97% higher conversion rate than non-video elements on landing pages. But creating and posting videos requires some work and can be challenging for many small businesses. You need to plan out your script, hire actors (or friends or colleagues) and pay for production costs. Control Shift Video can help you save time by creating custom animations that are tailored specifically to your brand. Our team of designers will create beautiful motion graphics for you at a reasonable cost. Video marketing is one of the best ways to build your email list and we'll help make it as painless as possible— all from start to finish. With high conversions, you're sure to see a great return on your investment when you use video to build your email list and find leads.

How Control Shift Video Can Help

Control Shift Video specializes in animation, motion graphics, and video marketing services. Whether you’re looking for help creating videos for your email marketing campaigns or you need a more personalized service (like a custom animated explainer video), we can help. We work with clients all over the world and help them reach new customers—and convert them into sales leads—using video and motion graphics. Contact us today to learn more about what Control Shift Video can do for your business through video and email list building!

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