As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in. What follows are a few points that will help you narrow your choices when it comes to finding the right video company for your project.
There’s a saying: you can’t plan your journey if you don’t know where you’re going. This is where coming up with a clear project brief is essential.
Your project brief will include:
● Your objectives for the project
● Relevant information about your business
● A rundown of your audience
● Any key messages you’d like to covey
Putting together the brief itself will give your project focus. You’ll then be able to start your search for a video company with a clear idea of what you need them to deliver. Starting your project brief early can save you time and effort in your search and help to streamline any initial discussions.
Just remember: the brief isn’t a storyboard or script. A storyboard and script detail the exact visuals while a brief is a simple summary. So long as the objective of your video is clearly defined, your brief will be easily understood.
This one might be obvious, but a lot of businesses enter discussions without any idea of their budget. This can get confusing for both parties very quickly.
If you’re unsure of what sort of budget you ought to set, get some ballpark quotes from a handful of video companies – this will give you a clear idea of market rates.
Whether you want animated or live-action footage will impact your budget. Animation isn’t always the cheaper option, but it’s true that live-action requires a slew of extra hiring costs. Setting a clear budget will give the video company you end up choosing insight into what they can do for you in the most cost-effective manner.
It’s essential that you look at the results that your prospective company’s video content has drive, rather than just the creative itself. There are numerous examples of beautiful content that, ultimately, hasn’t increased conversion or even driven traffic.
At the end of the day, you want a video company that can produce a video that meets your business objectives. Take a look at the specific sectors and companies they’ve done business with to get an idea of what they have to offer. It’s also a good idea to track their videos on social media to see:
● How far they’ve reached
● How many shares and likes they garnered
● How many comments they have
These elements are all great indicators of audience engagement. They prove how well the video company’s videos have spoken to viewers and converted them to paying customers.
These strategies will also give you a better idea of where you should promote your own completed video. Think of it this way: you may create the best video in the world, but it will mean very little if nobody watches it.
Testimonials and customer reviews are essential tools that can help you choose the best video company to partner with. When reading through customer reviews, pay careful attention to the following:
● Did the company meet the brief?
● Did the company meet its deadline?
● What were the results of the creative?
● How was the company’s customer service?
The answers to these questions will give you a clearer idea of whether the company you’re perusing is worth your time and effort.
Partnering with a video company for your creative project can be incredibly rewarding. But you have to make sure you’re jumping into bed with the right business. With these pointers, you’ll ensure you’re choosing the right video company to help you bring your project to life.
3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?
3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.
Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?
Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.
Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.
If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients
The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).
American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.
The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.
So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.
Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.
Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.
Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.