As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
Ads need to be honest. Of course, ads tend to be selective (making the good sound great while ignoring the downsides), but unless you want to get hit with negative buzz about “false advertising” (or possible lawsuits), you must ensure that you’re being honest in your ads. You don’t want to pull a VW and get sued by the Federal Trade Commission because you falsely claim you have “green” environmentally-friendly diesel vehicles and then get caught cheating on emission tests.
Some of the worst offenders (not necessarily legally, but in a consumer sense) are movie studios. We’ve all been excited to see a movie after seeing the trailer, only to be horribly disappointed when the actual movie comes out. Sometimes it’s because the movie misled the audience, other times because they put all the good stuff in the trailer.
For Drag Me to Hell, the Sam Raimi-directed 2009 film, the trailer makes the film seem like a very scary horror film (even including the words “the return of true horror”). The problem is, it’s actually a horror-comedy. By essentially hiding all the comedic elements of the movie, no one realized it was partially a comedy (much like Raimi’s earlier film Army of Darkness). Audiences were mad, because they expected a scary thrill-ride and instead got a goofy movie (a goofy movie, not The Goofy Movie). Had the studio been honest in its advertising, it’s more likely people would have gone expecting the comedy bits and been able to enjoy it for what it was: silly horror-comedy fun.
Another issue often pointed out is when “all the good stuff was in the trailer.” No doubt you’ve heard this complaint from friends and fellow movie-goers before (or made it yourself). An obvious offender is the trailer for the 2006 film Superman Returns. All of the coolest action shots are featured in the trailer, like Superman getting shot at point blank range and the bullet being crushed when it hits his eye. “Man, if that’s in the trailer, imagine what else that movie does!” However, the movie didn’t do much else, leaving the viewer feeling like they didn’t get anything new when they watched the whole movie. It’s frustrating to lose 90-150 minutes of your life and feel you got nothing better than what was in the two minute trailer you saw 6 months ago.
Movie trailers are an easy target. I’m sure you can list several movies that either under-delivered or flat out lied in their trailers. However, the concept of honesty in advertising needs to be applied to all types of marketing. If you misrepresent yourself, your brand, or your product, and don’t demonstrate value once people actually acquire your services/products, or you flat out lie (don’t lie), you’ll see a strong backlash from consumers (and potentially lawsuits). People like companies they feel they can trust. And if you’re running dishonest marketing, you make it hard for people to believe anything you have to say. You really don’t want your company called out for having one of the most misleading ads ever by a charming British person on YouTube.
3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?
3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.
Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?
Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.
Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.
If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients
The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).
American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.
The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.
So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.
Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.
Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.
Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.