Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

From Research to Release

Usually, when people hear the word “animation,’ they think of cartoons. When we talk about animations, especially for businesses, we mean so much more than just cartoons. Animation can be 2D, 3D, a blend of both 2D/3D, or things like motion graphics. Animations can be used to announce products or services, explain complicated processes, tell stories, or even just to make a fun, lively showcase for whatever message you’re trying to share with the world.


The process for creating animation shares some similarities with creating other types of videos, but overall they’re actually very different processes. Animation has its own set of challenges, hurdles, and problems to overcome.


Once a studio has met with a client and it’s agreed that an animation is the right move, the first step is the proposal stage. Since the studio usually only have a vague understanding at this stage, they will pull up similar work from their portfolio, review the client’s references, and do client research to learn as much as they can. A questionnaire is sent to the client either by email or over the phone (depending on their preference) so the studio can understand more about what it is they want from their animation, like how long it should be, who the audience is, and what style the client is looking for.


Next is what we call the “kick-off,” which usually starts with an in-person meeting to get a detailed understanding of the client and the message they want to share. The studio needs to make sure they’re on the same page when it comes to the client, their business, branding, language, Key Selling Points (KSPs), and other concerns. That is followed up with a fairly hefty amount of research into the industry, competitors, and similar products. A summary is then presented to the client to verify that the client and studio are aligned in their goals. 


The next focus is on the script stage. The writer works with the designer and animator to start crafting the story. The team meets to brainstorm, make sketches, and plan out the outline, and then write the first draft of the script for the animation. The studio verifies with the client that they’re staying on mission, and go through rounds of revision (depending on what time/budget will allow for). 


Here’s a helpful hint to keep in mind: the earlier the client makes changes, the cheaper those changes are. If a client waits until the animation is 90% complete to say they want to change a scene, that’s going to be a very time-consuming and expensive change. But if the studio is giving the change when the script is first presented, it’s not a big deal at all. 


Next is the visual planning stage. This includes ‘the boards,” which can either be mood boards, styleboards, or storyboards, depending on the time allotted and the available budget for the project. Sketches continue in this stage, and also music and voice-over talent are also usually selected in this stage. For an example, when we made our OtterBox + PopSockets video, we created a mood board trying to capture the overall feeling for the animation, including images from Katy Perry’s California Gurls.


Then the animation rounds begin. The number of rounds and revisions for the project is decided early on, and depends on time and budget. This process starts with an animatic, which is a super rough preview (wireframe preview, grey preview, or non animated graphics with copy in place, music and voice-over timed out, but no final finishings, renders and fun). The animation rounds are measured in percentages, usually 50%, 75%, and 95-100% (again, depending on time/budget).


When the animation is 95% done, it’s known as the “proofing” stage. Any major changes have already been made at this point, so this stage is to make sure the small details are all 100% correct. Are the words spelled correctly? Is the website link correct? Are there any glitches or dead frames?


Finally, when the animation is 100% finished, the video files are released to the client, and may  be posted online as well (depending on the contracted agreement with the client). At this point, the animation is finished and ready to be revealed to the world. 


A little while after the release, there is  a review of the video to check with the client to see its level of success, and try to gleam what we can learn from the project. We call this the “success matrix,” and it’s a crucial step to ensure that we’re always staying on the top of our game, producing the best animations for our clients. 


Understanding the animation process can help both the studio and client work together in the most efficient way possible to give us the easiest path to success. It can seem daunting at first, but don’t worry! As a studio, we’ve done it countless times, and are here to help you through each step of the process and make it as painless as possible. In the end, it’s worth all the hard work to know you have an awesome video made just for you!

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.