Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

From Pre to Post: Producing Live-Action Video

Although similar to the process for creating animated videos, creating live-action videos have their own unique process. The basic skeleton of pre-production, production, and post-production is still there, but the inner pieces may be different. Even among live-action video, there is a difference between narrative and interview style (especially in the pre-production stages).


Pre-production (or the “creative” phase) means planning. This includes initial brainstorming, outlines, research, scripting, boards, gathering materials needed (props, wardrobe), equipment, crew, casting, even rehearsals (if it’s a narrative film). Pre-production is the blueprint/gathering materials section of the process. 

Once the studio and client have agreed that a live-action video is right for a project, then there is an official proposal made. Since the studio usually needs to learn about a client, meetings are held to hear the client’s goals, vision, brand, etc. This is the “kick-off,” where a studio meets the client in-person to learn as much as possible about the brand and project. After that, the studio conducts thorough research into the industry, competitors, and similar products of the client. A summary is made and given to the client for verification to ensure the studio understands the client’s vision before production starts. 

The next step is making a script. If the project is interview-style, an outline or list of questions (or  both) are made instead of a strict script. Depending on the time and budget allotted for the project, usually multiple rounds of script are done, with drafts being sent to the client to verify facts are correct, the tone/voice is what they’re looking for, and nothing is missing.After the script is approved, boards are sent over to give examples of the visuals, colors, style, and feel of the planned video. It may not be exactly like the final product, but it should accurately portray what the plan is. The rest of pre-production is mostly getting ready to shoot. Gathering necessary equipment, props, people, locations, permits, and scheduling everything.

Something to keep in mind for this stage of the process: the earlier the client institutes changes to the project, the cheaper projects remain. If 90% of the way through production there’s a scene change, everything goes back to the beginning, and lots of time, effort, and budget are wasted. Changes can greatly increase the price of a project, so if something seems off in the script or any of the boards, let the studio know! It saves you (the client) and us (the studio) a lot of grief (and budget) later.


Production starts with shooting. When shooting, it’s important to have adequate people and equipment, and to have already make a schedule (and then stick to it). Without the structure of a schedule, it’s easy for things to fall apart quickly on set. 

The most important part of this section of the process is to just get the footage necessary for the video. Get all the usable footage needed so that post-production will go smoothly (and avoid at all costs having to re-shoot). If pre-production was done properly, it should go fairly smoothly. However, be aware that something tends to go wrong at almost every video shoot. One of the camera batteries that sat on the charger overnight somehow doesn’t have a charge. Or the boom operator gets food poisoning from breakfast and has to leave after an hour. Or the person you’re shooting doesn’t remember their lines. Sometimes, it’s a problem to learn from and have solutions ready in the future (like back-up batteries). Sometimes, it’s someone’s fault (“Why didn’t you learn your lines, Karen?”). Sometimes, it’s just a freak thing that happens (a train that’s 4 miles long comes to a screeching halt in the background of your shot and stays there for twelve hours). You can’t possibly plan for every possibility, but being as prepared as humanly possible can hopefully take away the worst of these production disasters.


Post-production usually includes the editing process, color correcting, audio syncing, marketing, release, etc. These important steps tie everything about the video together into one cohesive vision. There are usually multiple cuts made, starting with an assembly cut. An assembly cut is basically the raw footage roughly cut to eliminate any obviously unusable footage (such as false starts, bad takes, dead air, etc.) Followed by that is a rough cut, in which the video is cut in a way to show what it should look like in the end, but with less finesse. It may not include things like graphics, sound effects, music, etc. But, if any changes need to be made, they can be made before the final cut. The final cut has everything edited down, corrected, the music and graphics have been added in, etc. The final cut should be the final video product ready for review before release. This last review is mainly for checking for misspelled words in copy (this is the most expensive time to want to make big changes). 

Finally, when the video is 100% completed, the files are released to the client, and may be posted online too (depending on the contract). At this point, the video is complete and ready to be revealed to the world. A little while after the release, the studio checks in with the client to see the video’s level of success, and try to see if there’s anything we can learn from the project. We call this the “success matrix,” and it’s a crucial step to ensure that we’re always doing our best and learning from any missteps, so we keep producing the best possible videos for our clients. 

Understanding the video production process can help both the studio and client work together in the most efficient way possible to give us the easiest path to success. It can seem daunting at first, but don’t worry! As a studio, we’ve done it countless times, and are here to help you through each step of the process and make it as painless as possible. In the end, it’s worth all the hard work to know you have an awesome video made just for you!

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.