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Best Practices for Creating a Successful Demo Video

A successful demo video can help drive engagement in your brand and sales of your product. Developing an effective demo video, therefore, is a great way to market. But what exactly is a demo video and how can you create a successful one?

Here’s a quick primer on demo videos – what they are and some best practices for creating a successful one.

What is a demo video?

A product demonstration video illustrates how a product works by showing it in action. This might mean showing off a vacuum cleaner’s ability to suck up specific types of dirt, for instance.

A great demo video acts as an instruction manual and promo tool all in one. It’ll show exactly how your product performs while simultaneously selling your potential customers on its features. They’re some of the most effective ways to communicate your product’s features and uses to your audience.

Now you know what a demo video is, here’s a primer on some best practices for creating a successful one.

1. Identify your target audience

No marketing effort is sufficient without first knowing who you’re talking to. This is where knowing and understanding your target audience comes in.

You should know who your target market is, what they want, how they want it, and what they’re willing to do to get it. This means delving into demographic information. You’ll need to know what they do for work, how they socialize, what they earn, etc.

Once you have this information you’ll be in a better position to target your demo video to your target market’s specific tastes.

2. Identify your keywords

Keywords are words and phrases people use when searching for a product or service. To optimize your demo video, you want to perform keyword research to ensure your content is being found.

This is where knowing your target audience comes in once more. If you know who you’re targeting, you should also know what keywords and phrases they’re likely to use. From there you can script your content to target those keywords most searched by your target market.

3. Visually plan your video

It’s not enough to have a vague concept in mind for a video, you have to carefully and visually script out what’s going to happen.

Map out your video using thumbnails. Ensure each one serves a purpose and drives the narrative of the video forward. You only have so long to keep a potential buyer’s attention so every scene of your demo video must count.

4. Decide on video format

Will you be demonstrating your product in a real-world setting? Perhaps you’re going to animate it using 2D or 3D video? You need to have the answers to these questions before you dive into your creation.

Each format will have its plusses and negatives. Your job is to do market research and figure out which format will suit your product.

5. Pay attention to finish

A video that’s grainy, low light, or jarring can do more to hurt your brand than help it. When it comes time to film your demo video, you have to ensure the quality is high. This includes sound!

If in doubt, hire a professional video development company. It’s their job to ensure the quality of your demo video is top-notch.

6. Include closed captions

Most people online these days don’t watch videos with sound. In today’s busy world, it’s just too much hassle to fumble with headphones on the bus. This is why you must ensure your demo videos always have closed captions.

Closed captions not only help your conversion rate, but they also ensure your video is accessible to those with disabilities.

Create a successful demo video

Demo videos are great sales tools. With the right approach, you’ll boost engagement, drive sales, and keep your customers happy. Now you know some best practices for developing your own demo video.

Looking for professional help developing your demo videos? Get in touch today to see how we can help.

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