Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

6 Ways To Get the Most Out of Your Newly Crafted Video

Video production is exciting and fun because you have an opportunity to bring your brand to life like never before. Your website, newsletters, and flyers are all important pieces of marketing material, but words and pictures simply cannot compete with the power of video. You can bring real emotion into your messages and better resonate with your viewer. However, once you have your video, what do you do with it? This is a question many business owners have, whether they produce their own video or turn to a video production company. If you are sure what to do other than post it once and forget about it, don't fret. We have compiled a list of how you can get the most out of your new video so all of that time and effort doesn't go to waste.  

Social Media Accounts

Your video should be shared on any of the social media accounts you have. When you upload the video, try to create a short, engaging comment on the video that encourages your followers to both watch the video and begin a discussion in the comments. Just because you uploaded the video doesn't mean you are done. Content doesn't last online for very long, so you will need to repost of the video to bring it back to life and relevancy from time to time. How often that happens depends on your business and your audience. 

Video Hosting Platforms

While YouTube is one of the largest video hosting platforms online, you have other avenues you can utilize as well. Consider Vimeo, which has over 130 million monthly visitors. Other sites that have over 100 million monthly visitors include DailyMotion and Twitch.


If you attend events or conferences, you should showcase your video. Call ahead to see if there is production equipment you can utilize or if you need to bring your own laptop/tablet. Your local networking events are a great place to showcase your video because, eventually, small talk will run out. You can bring the conversation back to life by showing your video on your phone. At conferences, have your video running in on a loop to attract visitors and initiate the conversation. Hook, line, and sinker! 

Email Campaigns

Email campaigns are an exceptional way to showcase your newly crafted video with people who are already subscribed. You know they are interested in your content, so this is a great audience to select to showcase your newest video. You can also incorporate your video in an email drip you have designed once leads find their way to a landing page and complete a form. Emails and videos go hand in hand, so don't be afraid to recycle the video at a later date in time. Every few campaigns, be sure to add it in to keep it relevant and keep your email subscribers educated on your company. 

Pitch Decks

When you are pitching your company, you should absolutely include your newly crafted video. Plug it in wherever it is appropriate. It's never a bad idea to break up your pitch with an exceptional video that explains your company and its offerings. While you can speak on your company for days, the other party will need a moment to digest the information you have just provided. A video is a great way to reiterate what you are saying in a fun and exciting way. 


Blogs allow companies to step away from their specific brand message and show a little personality. While companies can't go off the walls, companies can enjoy having some humor and bringing a human aspect to their business. When you add your video to any blog post, you are adding a new level of who is behind your company. When your readers and customers can see who is behind the great work your company produces, you resonate with them in a way words cannot. The more you resonate with them, the more they begin to trust your brand. Better still, if you already have a large number of subscribers to your blog, you are placing your video in front of even more people who are already following your content. Your video will have more views and you will have a more trusting audience. That's a win-win situation! 

Don't let your video be forgotten because you only posted it one time and forgot about it. Try out a combination of ways to keep your video alive and relevant. If you can't implement any of the aforementioned solutions at this moment in time, don't fret. You can always play it in your lobby or waiting area until you can begin to add your video in rotation online. Remember, these solutions will help your video gain more exposure and views regardless of how it was produced. However, if you are notifying your video production is taking too much of your time, we're here to help you. Contact us today, and we will get back to you within 24 hours (unless it's a weekend).    

OTHER blogs

Check Out More Posts

The Benefits of Video for Recruiting Top Talent

Recruiting top talent is essential for the success of any business, but it can be a challenge to stand out in a crowded job market. Video can help you differentiate your company and attract top talent.

How to Use Video to Improve Your Sales Process

Video can be a powerful tool for improving your sales process and closing more deals. It can be used at every stage of the sales funnel, from lead generation to closing the sale.

Using 3D Animation to Bring Your Product Demos to Life

3D animation can help you bring your product demos to life and make them more engaging and memorable. In this blog post, we will discuss the benefits of using 3D animation in your product demos.

How to Use Video in Your Email Marketing Campaigns

Video can help you cut through the noise and capture the attention of your subscribers. In this blog post, we will discuss how to use video in your email marketing campaigns.

The Role of Motion Graphics in Corporate Videos: A Guide for Businesses

Motion graphics can be used to explain complex concepts, add visual interest, and make your videos more engaging. In this blog post, we will discuss the role of motion graphics in corporate videos and how they can benefit your business.

The Dos and Don'ts of Creating Engaging Video Content for Social Media

In this blog post, we will discuss the dos and don'ts of creating engaging video content for social media.

The Benefits of Using VFX in Your Video Marketing Strategy

Visual effects, or VFX, are a powerful tool for enhancing your video marketing strategy. They can be used to create stunning visuals, enhance storytelling, and captivate your audience.

The Power of Explainer Videos for B2B Businesses

Explainer videos are a powerful tool for B2B businesses looking to educate their audience and drive conversions.

How to Create Effective Product Demos: Tips from Control Shift Video

Product demos are a powerful tool for showcasing your products and services to potential customers.

How Control Shift Video Can Help Your Business Create High-Quality Videos

In this blog post, we will discuss the importance of videography and how Control Shift Video can help your business create high-quality videos.

The Benefits of 3D Animation: Why Control Shift Video Is Your Go-To Studio

In this blog post, we will discuss the benefits of 3D animation and why Control Shift Video is your go-to studio for all your animation needs.

The Power of Motion Graphics: How Control Shift Video Can Help Your Business Stand Out

Motion graphics are a powerful tool for creating engaging and visually stunning video content. They can be used to add interest and excitement to your videos and make complex concepts easier to understand.

5 Types of Videos Every Business Needs: A Guide by Control Shift Video

Video content can help businesses achieve their goals and connect with their target audience. However, with so many types of videos available, it can be difficult to know where to start

Why Video Marketing Is Vital for Your Business: Tips and Tricks from Control Shift Video

To make the most of your video marketing efforts, we recommend the these tips.

What Do You Need To Know About Buying Online Video Ads

If you haven’t invested in video ads before, what’s holding you back? If it’s a lack of information about how to create these ads or how to monitor their effectiveness, this guide is for you.

Which Factors Influence Consumer Choice

As a marketer, you know that scriptwriting is one of the most important — and also most challenging — aspects of producing great marketing videos.

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.