>
Contact us

We'd love to hear from you!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(

Find us
writer

Camille Trent

Newsletter
Sign-up

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn?


As a fellow human being living in 2020, chances are you’re “on LinkedIn.”

Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 


@dollyparton

Just in case you need a quick refresher on the Microsoft-owned social media site, here’s the lowdown:


LinkedIn is a social media platform dedicated to professionals. It’s more formal than Facebook and more long-form than Twitter. In other words, less home videos, politics, and one-liners and more workplace stories, recruiting, and thought leadership, often in the form of posts and blogs. 


What kinds of things do people post on LinkedIn?


In many cases, your content is competing with ambitious entrepreneurs and marketing specialists who can create killer social content in their sleep. However, great video can compete with the best of the best. Because frankly, people are lazy and typing is easier than filming, editing, designing, animating, adding special effects, rendering, need we continue? Additionally, most people don’t realize how much more ROI (return on investment) they can get on LinkedIn from consistent, well-produced video content.


Everyone on LinkedIn right now:

Homer Simpson Fashion GIF

Why does video work on LinkedIn?


In a sea of text (and scarce emojis), colors and movement stand out. If you’re connected with even one 3D animator on LinkedIn, you’ll find yourself pausing mid-scroll to check out every new render they upload to LinkedIn. Now, 3D doesn’t make sense for everyone, but motion graphics and live interview videos can give you the same pop. According to LinkedIn Marketing Content, video is 5x more likely than other types of content to start a conversation among members. In addition, LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.


Here’s a great example of a 3D rendering post that demands attention. (We even stopped for long enough to turn the sound on!)


https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6621827411518468096

What types of video should I post on LinkedIn?


As always, it depends on what you’re selling, where you’re selling it, and who you’re selling to. 

There’s good, better, and best LinkedIn video for every business at any given time, depending on your company’s marketing goals. These are a few of what we’ve found to be the most effective video formats for LinkedIn:

  1. Product Demo Video

About to launch a new product? Photos are worth a thousand words, but they don’t always do your product justice. 3D, 360 renderings on the other hand, do. A great 3D product demo video will have LinkedIn users stopping mid-scroll.

  1. Case Study Video

Show off a project you’re proud of with deep-dive video that takes viewers through your unique approach while emphasizing the end results. 

  1. Anniversary Videos

In celebration of our second birthday, we actually just created one of these for ourselves. People love celebrating people. Work-iversaries and year-in-review videos are a great way to promote company culture and attract top talent on LinkedIn. 

  1. Testimonials

We’re now living in the Review Economy. Think about how much power Amazon, Google, and Rotten Tomato ratings have on whether or not a product, local business, or movie succeeds. Video testimonials are like 5-star reviews on steroids, a must-have marketing piece for today’s businesses.

  1. Webinars

Everyone’s an expert at something. Give back to your network with a free “How-To” video on LinkedIn. Not only is this a great way to show off your skills, it’s also a great way to establish trust and build lasting relationships. Feel free to reference our latest Video Lesson on LinkedIn to give you ideas on how to execute your first LinkedIn webinar. 

  1. Explainer Video

Explain why your SaaS or other service is the best in 60 seconds. Now do it in a way that LinkedIn viewers will actually watch to the end. In the age of endless free video content, that’s hard. We can help you keep your product messaging and overall branding succinct and engaging from beginning to end. 


Last words of LinkedIn advice: some LinkedIn influencers simply copy and paste other’s content without giving credit, which is #lame. Don’t give in to this tactic. Cite your sources, be authentic, and own your brand. Strategically driven original content will set you up for sustainable growth you can own forever. 

If you need some help getting started with video, on LinkedIn or elsewhere, shoot us a message or connect with us on LinkedIn. We’re always available to answer questions, swap stories, and share video advice. Good luck out there, fellow LinkedIners. You got this. :)



OTHER blogs

Check Out More Posts

Elevate Your Virtual Networking Game With High-Quality Marketing Videos

While the COVID-19 era has brought about many hardships, it has paved the way for wearing comfortable pants

VFX Can Save Your Marketing Budget Thousands of Dollars

High performing marketing videos can make or break your campaign. The hours it takes to create just the right video to resonate

3D Animation & Social Media Go Hand In Hand

When it comes to social media in 2020, it can feel like it is nearly impossible to break through the wall of COVID-19 stories and animal videos.

How To Capitalize on Sales Demo Videos

Sales demo videos are an exceptional tool at every business’ disposal that can be used to sell its product at any hour of the day. You can nurture your leads during business hours

3 Ways Those In Real Estate Can Benefit From Drone Videos & 360 VR Tours

The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways

The Top 5 Smartphone Video Production Tips You Need

Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

3 Essential Remote Work Apps for Marketers and Creatives (and some good alternatives)

When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos. 

5 Common Video Marketing Mistakes and How to Avoid Them

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute,

Four Tips for Writing Your Own Video Script

Writing your own script can be a bit daunting, but having the skills to map out your story with text as well as visuals will serve you time after time.

How the Coronavirus Affects Houston

By now, you’re probably sick of hearing about COVID-19 (Coronavirus). As a major port and metropolitan area, Houston is no exception to the spread.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

Three Tips for Elevating Your Motion Graphics Video

If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Proppingup your creative community with tips and tricks is one way we support each other and keep ideas fresh.

Best Houston Events for Marketers

A great rule of thumb in marketing (and life) is to double-down on what’s working and cut out everything else.

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn? As a fellow human being living in 2020, chances are you’re “on LinkedIn.”Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 

5 Storytelling Tips from Behind the Camera

Every video tells a story. Whether your video project is a 30 second commercial or the latest Hollywood epic...

How Motion Graphics Can Take Your Videos to the Next Level

Motion Graphics are one of the best ways to take your video project to the next level. You see motion graphics in almost every high-end video...