Contact us

We'd love to hear from you!

Find us

Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn?

As a fellow human being living in 2020, chances are you’re “on LinkedIn.”

Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 

Dolly Parton meme

Just in case you need a quick refresher on the Microsoft-owned social media site, here’s the lowdown:

LinkedIn is a social media platform dedicated to professionals. It’s more formal than Facebook and more long-form than Twitter. In other words, less home videos, politics, and one-liners and more workplace stories, recruiting, and thought leadership, often in the form of posts and blogs. 

What kinds of things do people post on LinkedIn?

In many cases, your content is competing with ambitious entrepreneurs and marketing specialists who can create killer social content in their sleep. However, great video can compete with the best of the best. Because frankly, people are lazy and typing is easier than filming, editing, designing, animating, adding special effects, rendering, need we continue? Additionally, most people don’t realize how much more ROI (return on investment) they can get on LinkedIn from consistent, well-produced video content.

Everyone on LinkedIn right now:

Homer Simpson Fashion GIF

Why does video work on LinkedIn?

In a sea of text (and scarce emojis), colors and movement stand out. If you’re connected with even one 3D animator on LinkedIn, you’ll find yourself pausing mid-scroll to check out every new render they upload to LinkedIn. Now, 3D doesn’t make sense for everyone, but motion graphics and live interview videos can give you the same pop. According to LinkedIn Marketing Content, video is 5x more likely than other types of content to start a conversation among members. In addition, LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.

Here’s a great example of a 3D rendering post that demands attention. (We even stopped for long enough to turn the sound on!)

What types of video should I post on LinkedIn?

As always, it depends on what you’re selling, where you’re selling it, and who you’re selling to. 

There’s good, better, and best LinkedIn video for every business at any given time, depending on your company’s marketing goals. These are a few of what we’ve found to be the most effective video formats for LinkedIn:

  1. Product Demo Video

About to launch a new product? Photos are worth a thousand words, but they don’t always do your product justice. 3D, 360 renderings on the other hand, do. A great 3D product demo video will have LinkedIn users stopping mid-scroll.

  1. Case Study Video

Show off a project you’re proud of with deep-dive video that takes viewers through your unique approach while emphasizing the end results. 

  1. Anniversary Videos

In celebration of our second birthday, we actually just created one of these for ourselves. People love celebrating people. Work-iversaries and year-in-review videos are a great way to promote company culture and attract top talent on LinkedIn. 

  1. Testimonials

We’re now living in the Review Economy. Think about how much power Amazon, Google, and Rotten Tomato ratings have on whether or not a product, local business, or movie succeeds. Video testimonials are like 5-star reviews on steroids, a must-have marketing piece for today’s businesses.

  1. Webinars

Everyone’s an expert at something. Give back to your network with a free “How-To” video on LinkedIn. Not only is this a great way to show off your skills, it’s also a great way to establish trust and build lasting relationships. Feel free to reference our latest Video Lesson on LinkedIn to give you ideas on how to execute your first LinkedIn webinar. 

  1. Explainer Video

Explain why your SaaS or other service is the best in 60 seconds. Now do it in a way that LinkedIn viewers will actually watch to the end. In the age of endless free video content, that’s hard. We can help you keep your product messaging and overall branding succinct and engaging from beginning to end. 

Last words of LinkedIn advice: some LinkedIn influencers simply copy and paste other’s content without giving credit, which is #lame. Don’t give in to this tactic. Cite your sources, be authentic, and own your brand. Strategically driven original content will set you up for sustainable growth you can own forever. 

If you need some help getting started with video, on LinkedIn or elsewhere, shoot us a message or connect with us on LinkedIn. We’re always available to answer questions, swap stories, and share video advice. Good luck out there, fellow LinkedIners. You got this. :)

OTHER blogs

Check Out More Posts

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Three Dimensional Modeling and Animation

3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.

How Do I Find the Right Video Company for Me?

Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.

What Is Marketing and How Does It Work

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?

Marketing for the Non-Marketer

Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.

Why is Video Advertising so Popular?

Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.

How to Build an Email List with Video & Motion Graphics

If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients

The Nine Different Types of Videos and When They're Appropriate for Your Business

The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).

Video Advertising and Marketing Laws and Ethics

American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

Advertising in the Media Age

The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

Looking for a Quote? Here is what you need that'll help us get you a bid

Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.

Easy tips to make your videos look professional

Creating video content is one of the best ways to engage an audience and develop your brand.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

Motion Graphics: The Future of Social Media

Video vs photo content is a major debate in the marketing world. Both have their pros and cons but ultimately, there’s one clear winner.

Motion Graphics: An Alternative to Traditional Marketing Methods

Video is king when it comes to driving sales and boosting engagement, but it wasn’t always a prolific form of marketing.

How Much Does Videography Cost?

Videography pricing isn’t straightforward. There are a number of factors that can influence the cost of a video project.

The Importance of Video Marketing in Digital Marketing Strategies

Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.

Why Use a Demo Video?

Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.