As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.
Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue. Once you have the process down, though, it’s a wildly successful tool in your marketing arsenal.
Video is a great marketing format, so honing your script-writing skills is a must if you’re going to have marketing success.
Today we’re going to take you through five easy steps to improve your marketing video script writing.
Starting with a clear brief will allow your team to map out the answers to the most pressing questions surrounding your video. This will ensure that everyone who will be involved in creating the video will be on the same page as your progress through the development stages.
Your brief should focus on five things:
● The goal of the video
● The intended audience of your video
● The topic of the video
● The key takeaways of the video
● The video’s call to action
The goal is pretty self-explanatory. Ask yourself why you’re making the video in the first place. What purpose will the video have?
You must also know who your intended audience is. This goes for any marketing campaign, obviously, but is just as important when it comes to video scripting and development.
Your video topic must be clear, concise, and specific. The broader your topic, the more likely your overall message will be muddled.
The key takeaways of your video are those things viewers should learn from watching it. For example, if you’re in the house painting industry, you might write a script for a video about choosing the right paintbrush to use when painting a wall. You obviously want your audience to then be able to tell what paintbrush is optimal for this activity by the end of your video.
All marketing endeavors, including video scripting, need to have a call to action. This is essentially the action you want your audience to take after they’ve consumed your content. This might be buying your product or signing up for an e-newsletter, for example.
Once you’ve locked down your brief, the scripting portion starts properly. You should start with an outline first – this will help you break your video into subtopics and aid in determining just how your dialogue will play out.
You ought to be careful if you’re repurposing existing content for the meat of your video script. You can’t just read out a blog post word for word and expect it to make for a compelling video script. This is because, while most blog posts are written relatively conversational, there are still verbal explanations and pauses that must be incorporated to bring your script to life.
That said, using a blog post’s subsections can be a great jumping-off point for outlining your script. Approaching your script outline the same way you would a blog post breakdown can be exceedingly helpful.
For example, if your video topic is something like How to Launch a Small Business, you might break down your script into the following sections:
● Do market research
● Set a budget for R&D
● Seek out potential investors
● Create a marketing strategy
● Create a sales strategy
People are notoriously fickle when it comes to their attention span online. Your video introduction has to hook your audience within the first few seconds. This means the first few lines of your script have to pull their weight.
Your introduction should introduce both the narrator and what the viewer is going to learn by the end of the video. You’re not M. Night. Shyamalan. You don’t want to pull a twist ending on your audience. Instead, you have to be forthright about the content and value of your video.
For example, if you’re scripting a video intended to teach your audience how to optimize their content for SEO, your introduction might go something like this:
“Hello! I’m [name] from [business], and I’m going to teach you how to improve your ranking on Google.”
Your script needn’t be particularly fancy. Your goal is to have your narrator get your message across in a way that sounds natural and compelling.
It’s important that you write your script in a manner that mimics human cadence and speech. Write conversationally and be mindful that how we write on paper doesn’t necessarily translate to speech.
For example, saying “I’m gonna teach you the ins and outs of SEO” will translate much better on camera than, “I’m going to teach you the ins and outs of SEO”.
You should also ensure your sentences are relatively short and concise. Try to avoid compound sentences where possible.
A video script isn’t just dialogue. If your creation involves multiple characters, shots, or scenes be sure to include those details. Stage or set actions should also be prioritized. Your script should also indicate any moments your main narrative transitions to B-roll material with proper cues to your audience.
The goal of your script is to be a roadmap that anyone could follow to end up with your final product. You should be able to hand it off to anyone to shoot and have them be able to fully understand the direction and vision.
Following on from this, your script should also be entirely comprehensive. You need to script every single word. This might seem like overkill, particularly if you know the subject matter well, but in scripting word for word you’ll make sure you’re communicating your message as concisely as possible.
Marketing video script writing is a skill like any other – you have to hone and practice to get good at it. With this guide, you’ll be able to exercise your script-writing muscles and ensure your next video marketing project is a successful one.
Now you have five easy steps to follow to help you improve your marketing video script writing.
3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?
3D captures interest and drives engagement. With so many possibilities laid bare, it’s little wonder marketers are turning to 3D modeling and animation to help sell their products.
Finding the right video company to work with for your motion project can be tricky. With so many video production companies in business, narrowing your focus to just one can take time and effort. That’s where this article comes in.
Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?
Marketing is essential for the success of a business. Without it, there’s no way for you to take your product from production to sales. But what exactly is marketing? Today we’re going to break down what marketing is, what it isn’t, and give you a little bit of theory to better understand the marketing industry.
Video advertising is massively popular with audiences and marketers alike. With so much video content now available on social media and websites, it’s worth looking at what’s made this form of marketing so very integral.
If you’re wondering how to build an email list with video, you’ve come to the right place! Today, most successful businesses are using email marketing as a way to communicate with their customers and clients
The vast majority of brands (92 percent) use video as a key part of their marketing strategy. Furthermore, 87 percent say that it provides a positive return on investment (ROI).
American video advertising is a virtual minefield of different laws organized in patchwork form. Yet, it’s important to be mindful of the most important laws. Violations can lead to steep civil penalties and lawsuits.
The advent of the internet and the digital age turned advertising soundly on its head. It’s no longer enough to come up with a catchy billboard, you have to go where your audience is: and they’re online.
So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.
Quoting on videography involves an in-depth knowledge of the requirements of the project. The earlier we understand these requirements, the better we’re able to tailor our offering to your circumstances.
Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.
Digital marketing is the way of the future, but it’s not homogenous. There are multiple strategies for effectively marketing online. Today we’re going to look at one of the most important: video.
Demo videos are some of the best sales tools in a marketer’s arsenal. They not only demonstrate a product’s use but also its features and benefits. With so much going for them, you’d do well to incorporate demo videos into your marketing strategy.