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As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

3D Animation: The New Wave of Innovation

3D animation is one of the best ways to communicate ideas. As a cross-industry tool, it helps businesses of all shapes and sizes visualize, develop, and advertise their products or services. But what exactly is 3D animation and why should you use it?

Here’s a rundown on 3D animation: what it is and how it can help your business succeed.

What is 3D animation?

3D animation is the process of creating three-dimensional digital moving images. It differs from 2D animation in that it has depth to it, resulting in the final animation looking more like a real-life object.

3D animation typically involves three stages:

  1. Modeling
  2. Layout and animation
  3. Rendering

Some techniques will involve appearance modeling, texturing, and arena building as well.

3D animation is used across a plethora of industries from entertainment to marketing to training, just to name a few. To say 3D is the future would be an understatement – 3D animation is already revolutionizing the way certain industries operate and its influence on the world isn’t slowing down any time soon.

Why should you use 3D animation?

3D animation is unique because it allows you to visualize something you can’t easily encounter. You’re also able to make elements move in whatever ways you want, at whatever speeds, to get the ideal effect.

3D animation also facilitates:

Communicating complex ideas

With 3D animation, a viewer is able to visually process how something works. For example, you might 3D animate a biological process that happens inside the body. By the end of the animation, the viewer’s understanding of the said process is often far clearer than if they’d had to process the information in another manner.

Doing away with size restrictions

Need to video a microorganism? How about an elephant? Or planet Earth? Every one of these objects, in their entirely realistic forms, is possible to render in 3D.

Instructional videos

Customers will demand to know how a product works before they purchase it. This isn’t unreasonable. It’s simply part of the buyer’s journey.

With 3D animation, you can bring the viewer up close to your brand’s product. You’re also able to provide clear, animated instructions on how it operates.

This is why 3D animated product demos are so very popular in today’s marketing sphere.

Cutting down on waste

With traditional film, if a shot isn’t quite right or the idea changes, the film must be shot all over again. This is time, effort, and waste. With 3D animation, you’re able to fully refine or recycle your animations if your direction changes.

You can also often use abandoned animations for new products.

Cross-industry uses

Any industry, sector, company, or product can benefit from 3D animation – the possibilities of what it can visualize are endless.

Whether you’re in marketing, oil and gas, eCommerce, or architecture, 3D animation will have its uses within your industry.

Brand recall

Humans are visual creatures which is why video content does so well when it comes to helping brand recall. 3D animation is that on steroids. A realistic, detailed 3D animation can help reaffirm a brand’s identity while the right design will also make it easy to recall.

Industry credibility

An effective, beautiful 3D animation is no easy task. A brand using 3D animation for marketing purposes boosts its credibility in the eyes of its audience. It shows them that you’re on the cutting edge of innovative techniques – an impression that will extend to your products and services.


People love video content and 3D animation benefits from this trend. A 3D animated video is more likely to be shared and engaged with than other forms of content such as static images or text. In the dog-eat-dog world of social media marketing, capturing peoples’ interest in this way is essential.

3D animation is revolutionizing the way we do business

3D animation is the future of multiple industries. Whether you’re looking to visualize architectural designs or display detailed product demonstrations, 3D animation can help you deliver complex ideas in an easy-to-digest manner to your audience.

Now you know a little more about how 3D animation is revolutionizing the way we do business.

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