Who We Are.

As a Houston-based video production company, we're obsessed with making memorable marketing videos for serious tech companies looking to build their brands. Our award-winning team can help by producing high-quality photoreal 3D animation, 2D motion graphics, cinematophagrapy, and mind-blowing visual effects.

3D Animation & Social Media Go Hand In Hand

When it comes to social media in 2020, it can feel like it is nearly impossible to break through the wall of COVID-19 stories and animal videos. However, that does not mean you should ditch your social media marketing just yet. In fact, this is the perfect time to add in new, highly engaging elements into your social media calendar to help you connect with your followers. The easiest way to do that is to add in 3D animation. 

1. 3D Animation Is Attention-Grabbing

You will be hard-pressed to find content that can demand and keep attention faster and longer than 3D animation. Videos, text, images, and GIFs have been overused and overshared, so it is easy for your audience to scroll past them. What your audience has not fully experienced yet is 3D animation. 

Take Otterbox's latest screen protector for example. We have all used and/or broke one before, so it is not hard to understand what they do. Instead of a still image in an ad, Otterbox approached us to create an attention-grabbing 3D animation video that made their audience want to learn more about their new screen protector. Guess what? It worked!

2. Highly Engaging Content Is Shareable

The best content for any social media marketing strategy is content that actually engages the audience. Likes are nice, but comments and shares are what truly drive ROI for social media. When you create content that is engaging and shareable, you can reach a wider audience than those who just follow you. It is the goal for every marketing strategy, and 3D animation makes it much easier to accomplish. 

The Otterspot deserved a highly engaging 3D animation video that showcased how it addresses the day-to-day problems we all face with our smartphones. From wireless charging to portability and stackability, the video has been shared across various social media platforms since we finished the final file for Otterbox. 

3. Animation & Social Media Tell a Story 

Social media allows us to share stories of our day and reconnect with old friends by sharing memories. A company's social media accounts can also tell stories that resonate with its audience. Without stories and details, the content on social media just becomes pictures and text with no meaning. 

Otterbox trusted in us to create a 60-second story that featured 3D animation. The purpose of this video was to announce their new 2019 line of products. What better way to showcase new products than by going back to the beginning where it all started? The video has performed well on their YouTube channel and across their social platforms. 

4. Build Better Connections With Your Audience

Your brand determines your voice, style, colors, and a host of other aspects that come together to create your messaging. However, your audience truly determines what type of content you will produce. Otherwise, you will not be able to build the lasting connections you need that will keep your audience coming back for more. 

Fortunately, 3D animation makes it easy to connect with each customer segment in your audience. You will never have to worry about missing out on one group again. 3D animation makes it easy to take current highly engaging videos and create a new animation featuring a different product. Take Otterbox's Moderne and Figura products for example. Moderne is targeted at users who want a more luxurious, sturdy case whereas Figura is aimed at those who want to showcase their personality with bright, bold, and playful colors. 

Our 3D Animation Services Enhance Your Social Media Strategy

Our entire staff is dedicated to creating the best deliverables for your social media strategy. From 3Danimation to explainer videos, we can help you create better content for your social media platforms. We truly believe that 3D animation will help you grab more attention, create more shareable content, tell better stories, and build better connections with your audience. We encourage you to pursue other work in our portfolio that we have completed for Otterbx and other established clients. If you have any questions or want to get started, please do not hesitate to contact us today!

OTHER blogs

Check Out More Posts

Unveiling the Magic: A Deep Dive into Our 2D Animation (Motion Graphics) Video Services

This comprehensive guide will take you through the intricacies of our video production process, elucidate the impact of budget, timeline, and creative complexity, and shed light on our commitment to quality through our glitch-free guarantee.

Decoding Video Production Costs: Budget, Time, and Creative Output

In this article, we'll demystify the relationship between budget, time, and creative output in video production, emphasizing that creating a video is far from a simple, instantaneous feat.

Animation Review and Feedback: Streamlining the Process for Outstanding Results

In this comprehensive guide, we'll delve into the intricacies of reviewing and offering feedback on animations, with a focus on explainer videos, product demos, how-tos, and other business-oriented videos.

Navigating Storyboards: A Client's Guide to Understanding, Evaluating, and Providing Feedback

In this guide, we'll provide insight into understanding storyboards, their purpose, how to interpret the information they convey, and offer relevant feedback that streamlines the process.

Mastering DIY Video Scriptwriting: A Comprehensive Guide

This in-depth guide will walk you through the process of crafting an engaging video script, covering essential aspects such as precise timing, maintaining a logical flow, eliminating unnecessary content, infusing character, effectively targeting your audience, and crafting a compelling call to action.

Enhancing Your Social Media Videos with SRT Subtitle Files: A Comprehensive Guide

Subtitles make your content more inclusive, enabling viewers with hearing impairments or language barriers to enjoy your videos. In this guide, we'll walk you through the process of uploading SRT files with videos on major social media platforms and explore the perks of using SRT files to enhance your online videos.

Exploring the Power of CTV and Best Practices for Your Business

In today's digital age, Connected TV (CTV) has emerged as a powerful advertising medium, revolutionizing how businesses engage with their target audiences.

The Benefits of Video for Recruiting Top Talent

Recruiting top talent is essential for the success of any business, but it can be a challenge to stand out in a crowded job market. Video can help you differentiate your company and attract top talent.

How to Use Video to Improve Your Sales Process

Video can be a powerful tool for improving your sales process and closing more deals. It can be used at every stage of the sales funnel, from lead generation to closing the sale.

Using 3D Animation to Bring Your Product Demos to Life

3D animation can help you bring your product demos to life and make them more engaging and memorable. In this blog post, we will discuss the benefits of using 3D animation in your product demos.

How to Use Video in Your Email Marketing Campaigns

Video can help you cut through the noise and capture the attention of your subscribers. In this blog post, we will discuss how to use video in your email marketing campaigns.

The Role of Motion Graphics in Corporate Videos: A Guide for Businesses

Motion graphics can be used to explain complex concepts, add visual interest, and make your videos more engaging. In this blog post, we will discuss the role of motion graphics in corporate videos and how they can benefit your business.

The Dos and Don'ts of Creating Engaging Video Content for Social Media

In this blog post, we will discuss the dos and don'ts of creating engaging video content for social media.

The Benefits of Using VFX in Your Video Marketing Strategy

Visual effects, or VFX, are a powerful tool for enhancing your video marketing strategy. They can be used to create stunning visuals, enhance storytelling, and captivate your audience.

The Power of Explainer Videos for B2B Businesses

Explainer videos are a powerful tool for B2B businesses looking to educate their audience and drive conversions.

How to Create Effective Product Demos: Tips from Control Shift Video

Product demos are a powerful tool for showcasing your products and services to potential customers.

How Control Shift Video Can Help Your Business Create High-Quality Videos

In this blog post, we will discuss the importance of videography and how Control Shift Video can help your business create high-quality videos.

The Benefits of 3D Animation: Why Control Shift Video Is Your Go-To Studio

In this blog post, we will discuss the benefits of 3D animation and why Control Shift Video is your go-to studio for all your animation needs.