When it comes to social media in 2020, it can feel like it is nearly impossible to break through the wall of COVID-19 stories and animal videos. However, that does not mean you should ditch your social media marketing just yet. In fact, this is the perfect time to add in new, highly engaging elements into your social media calendar to help you connect with your followers. The easiest way to do that is to add in 3D animation.
You will be hard-pressed to find content that can demand and keep attention faster and longer than 3D animation. Videos, text, images, and GIFs have been overused and overshared, so it is easy for your audience to scroll past them. What your audience has not fully experienced yet is 3D animation.
Take Otterbox's latest screen protector for example. We have all used and/or broke one before, so it is not hard to understand what they do. Instead of a still image in an ad, Otterbox approached us to create an attention-grabbing 3D animation video that made their audience want to learn more about their new screen protector. Guess what? It worked!
The best content for any social media marketing strategy is content that actually engages the audience. Likes are nice, but comments and shares are what truly drive ROI for social media. When you create content that is engaging and shareable, you can reach a wider audience than those who just follow you. It is the goal for every marketing strategy, and 3D animation makes it much easier to accomplish.
The Otterspot deserved a highly engaging 3D animation video that showcased how it addresses the day-to-day problems we all face with our smartphones. From wireless charging to portability and stackability, the video has been shared across various social media platforms since we finished the final file for Otterbox.
Social media allows us to share stories of our day and reconnect with old friends by sharing memories. A company's social media accounts can also tell stories that resonate with its audience. Without stories and details, the content on social media just becomes pictures and text with no meaning.
Otterbox trusted in us to create a 60-second story that featured 3D animation. The purpose of this video was to announce their new 2019 line of products. What better way to showcase new products than by going back to the beginning where it all started? The video has performed well on their YouTube channel and across their social platforms.
Your brand determines your voice, style, colors, and a host of other aspects that come together to create your messaging. However, your audience truly determines what type of content you will produce. Otherwise, you will not be able to build the lasting connections you need that will keep your audience coming back for more.
Fortunately, 3D animation makes it easy to connect with each customer segment in your audience. You will never have to worry about missing out on one group again. 3D animation makes it easy to take current highly engaging videos and create a new animation featuring a different product. Take Otterbox's Moderne and Figura products for example. Moderne is targeted at users who want a more luxurious, sturdy case whereas Figura is aimed at those who want to showcase their personality with bright, bold, and playful colors.
Our entire staff is dedicated to creating the best deliverables for your social media strategy. From 3Danimation to explainer videos, we can help you create better content for your social media platforms. We truly believe that 3D animation will help you grab more attention, create more shareable content, tell better stories, and build better connections with your audience. We encourage you to pursue other work in our portfolio that we have completed for Otterbx and other established clients. If you have any questions or want to get started, please do not hesitate to contact us today!
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