We partnered with Henkel to produce a video following their acquisition of LifeLast, aimed at introducing the brand to Henkel’s customers while reinforcing trust in the transition.

Building on insights from our discovery sessions, we developed interview questions to guide authentic conversations with the team. Our crew traveled across the U.S., capturing run-and-gun footage alongside interviews to showcase real people, real work, and the strength of the LifeLast brand.

In post-production, we shaped the story through editing, color, and audio—creating a cohesive piece that highlights Henkel’s commitment to preserving LifeLast’s legacy while continuing to invest in its growth and future.

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