2022 Social Media Marketing Campaign

Andrews Orthodontics

We produced nine social-ready videos for Andrews Orthodontics by combining candid b-roll with authentic parent and child interviews from a one-day shoot.

Behind the Scenes

Team
Rafael, Jocelyn, Macon
Services
Creative Direction, Videographery, Motion Graphics, Editing and Color Correcting, Music and Audio Editing
Tools
Adobe After Effects, Adobe Premiere Pro
The Details

Our team headed out to College Station for a one-day shoot at Andrews Orthodontics, where we were welcomed by a friendly staff and enthusiastic talent ready to capture the upbeat, welcoming vibe of the office.

The shoot was split into two parts. First, a run-and-gun approach to capture as much relevant b-roll as possible throughout the space, giving us authentic moments to build the story. Then, we filmed interviews with parents and their children to bring a personal, relatable voice to the content.

The final deliverables included nine videos designed for social and digital advertising, produced in both horizontal and vertical formats.

See More in This Series

Everything Else

Passion projects, nonprofit work, and creative pieces we loved making.

Video

Cinematic storytelling across formats, platforms, and industries.

Social Media Video

Short-form content built to stop scrolls and spark engagement.

Ready to bring your vision to life

Let our expert team craft a visual narrative that captures the true essence of your technological innovation