>
Contact us

We'd love to hear from you!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(

Find us
writer

Kirk Loftin

Newsletter
Sign-up

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Always Be Learning

Are you the greatest [insert your job title here] of all time? Probably not (I’m sure it’s hard to believe, but I’m not the greatest writer of all time). This isn’t a bad thing though, it just means that there’s always something else to learn. By constantly reaching out for new knowledge you can improve, increase your value (for both yourself and your career), and keep your brain active.


Read a Book

There are two reactions I just got. Either you thought “yay, I love books!” or gave a grumbling “uuuuuggggghhhhh” that rose from the depths of your soul. I’ll just say, there’s a reason books have stuck around for as long as they have, and it’s because they’re useful. Reading new books about topics related to your job (and sometimes not related) can keep you up to date, and help prevent your brain being covered in cobwebs from underuse. Of course you can buy books, but that does tend to get expensive quickly. That’s why there’s this AMAZING thing called the public library. Most people know you can check out books, but you can also check out audiobooks, DVDs/Blu-rays, CDs, and equipment. Audio-books and e-books are also available to check out digitally. There’s even database resources you have access to with your library card. Libraries are heckin’ awesome, and everyone should use them! 


Watch a Video

This can be on YouTube, or maybe a LinkedIn Learning/Lynda course, or some other webinar or DVD. Depending on your field of study, you can find lots of helpful video content that can teach you things you didn’t know, and review things you did know (but maybe haven’t thought of in a while). When was the last time you picked out a training video yourself, rather than having to watch the safety video at the start of the quarterly meeting from the mid 1990s starring Vanna White (for some reason)?


Create a Log

It doesn’t have to be anything crazy complicated, just a simple Word doc (or heck, pen and paper if it’s easier). You can even do it in a google doc. Figure out a time period that makes sense (day, week, month) and track what you’ve been doing to learn more. If you finished reading a book, log the title/author. If you took a LinkedIn Learning/Lynda course, log it. If you went to a class/seminar/training/webinar/presentation, log it! Even if it’s just one thing at a time, over time you’ll see a constant string of productive growth you’ve been investing in yourself. If you haven’t done anything to learn in the past six months, and you start doing at least one thing a week, imagine how much you’ll learn over the next six months! And remember, it’s never too late to start. It doesn’t matter what you haven’t done up until now, what matters is what you do with the time now and ahead. 



Since part of human nature is always wanting to improve, it’s important to include that in your overall career path. Too often, people land in their job and just plateau. Then, the next thing they know, they don’t understand the new technologies, they’re behind on terms, and it feels like they’ve been left behind as everyone else has moved on to bigger and better things. Keep learning, because you don’t want to be the person walking in to the office in 2020 going “Have you seen this ‘Facebook’ thing? It’s wild!” If it helps, you can imagine Alec Baldwin yelling at you, “A. B. L. Always be learning!”

OTHER blogs

Check Out More Posts

3 Ways Those In Real Estate Can Benefit From Drone Videos & 360 VR Tours

The COVID-19 era has presented many challenges, especially in real estate. With drone videos and 360 virtual reality tours, it is possible to buy and sell homes online with ease. In this blog, we will go over the top three ways

The Top 5 Smartphone Video Production Tips You Need

Filmmaking changed forever when our phones turned into video-ready cameras. Before smartphones came standard with high-end cameras, we had to either outsource our video production or rent expensive gear.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

How To Engage Your Audience With Video Production During COVID-19

With a good script, bit of humor, and iconic brand voice, businesses can engage with their audience via video production and build a better following.

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

3 Essential Remote Work Apps for Marketers and Creatives (and some good alternatives)

When we first set up our video studio in Houston, Texas, we wanted to do it right: with apps that allow our team to work from home while still maintaining the highest quality creative in our videos. 

5 Common Video Marketing Mistakes and How to Avoid Them

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute,

Four Tips for Writing Your Own Video Script

Writing your own script can be a bit daunting, but having the skills to map out your story with text as well as visuals will serve you time after time.

How the Coronavirus Affects Houston

By now, you’re probably sick of hearing about COVID-19 (Coronavirus). As a major port and metropolitan area, Houston is no exception to the spread.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

Three Tips for Elevating Your Motion Graphics Video

If we know one thing to be true about freelance and small-business life, it’s sharing is caring. Proppingup your creative community with tips and tricks is one way we support each other and keep ideas fresh.

Best Houston Events for Marketers

A great rule of thumb in marketing (and life) is to double-down on what’s working and cut out everything else.

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn? As a fellow human being living in 2020, chances are you’re “on LinkedIn.”Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 

5 Storytelling Tips from Behind the Camera

Every video tells a story. Whether your video project is a 30 second commercial or the latest Hollywood epic...

How Motion Graphics Can Take Your Videos to the Next Level

Motion Graphics are one of the best ways to take your video project to the next level. You see motion graphics in almost every high-end video...

6 Ways To Get the Most Out of Your Newly Crafted Video

Video production is exciting and fun because you have an opportunity to bring your brand to life like never before. Your website, newsletters, and flyers are all important pieces of marketing material, but...

3 Signs It’s Time To Turn To a Professional Video Production Company

We live in a time where just about every business owner has a smartphone in their pocket. Most smartphones have cameras that can capture videos...

The Five Elements You Need to Make a Professional Video

We’ve all seen videos that should have been professional, but something didn’t quite work right. It can be difficult to pin down just what makes a video stand above the rest.

The One Thing Everyone Needs to Know Before Starting Video

There's one thing that everyone should know, but almost no one talks about, when it comes to starting a video project. Long before you buy expensive videography equipment...