We partnered with Henkel to produce a video following their acquisition of Mascoat, designed to introduce the brand to Henkel’s customers while reaffirming their commitment to Mascoat’s legacy and future growth.

Starting with a discovery session, we developed interview questions to guide the conversations and ensure we captured meaningful, authentic insights. From there, our team traveled across the U.S., filming run-and-gun footage alongside interviews to bring the story to life in a real, unscripted way.

In post, we shaped the narrative through editing—refining the story, pacing, and visuals into a cohesive final piece that feels both genuine and engaging, while reinforcing trust during a time of transition.

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