Otter + Pop Launch
OtterBox
Behind the Scenes
Team
Services
Tools
The Details
Otter + Pop quickly became one of our favorite collaborations—and ultimately one of our most successful videos to date. Bringing together two standout brands, OtterBox and PopSockets, we developed a dynamic piece that celebrated color, customization, and personality.
While we were deeply familiar with OtterBox’s visual language, we immersed ourselves in PopSockets’ vibrant branding to ensure both identities were represented authentically. We leveraged PopSockets’ bold color palette and energetic patterns, while maintaining OtterBox’s typography and polished render style to create a seamless fusion of the two brands.
Through playful motion, bold backgrounds, and energetic pacing, the final video captured the spirit of both companies and delivered a visually striking, highly shareable piece. The campaign extended across social media, landing pages, tech blogs, and even Verizon advertising placements—demonstrating the versatility and impact of the creative.
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Consumer Technology
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