Moderne Launch
OtterBox
Behind the Scenes
Team
Services
Tools
The Details
OtterBox’s Moderne case blends leather with refined color palettes and subtle dotted textures, positioning it as a more elevated, fashion-forward offering within the lineup. From the start, we knew the video needed to reflect that sophistication.
We began by studying the product’s positioning, messaging, and target audience to fully understand its personality. With that foundation, we selected smooth, understated music that complemented the design and reinforced the premium feel. The animation style followed suit—slow, graceful movements reminiscent of a luxury watch commercial—allowing the materials, craftsmanship, and details to take center stage.
The result was a refined, design-led product video that captured the elegance and confidence of the Moderne case while staying true to OtterBox’s brand identity.
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