FRE NEXT and SLAM (Compare/Modular)

LifeProof

A globally distributed, modular product video system for LifeProof’s 2019 case lineup—designed for multi-format use, model interchangeability, and localization in 12 languages.

Behind the Scenes

Team
Rafael and Jocelyn
Services
Creative Direction, Sound Design, Motion Graphics, 3D Animation and VFX
Tools
Adobe After Effects, Adobe Premiere Pro, Autodesk 3DS Max
The Details

LifeProof approached us to develop a flexible video system to showcase their 2019 case lineup—one that could seamlessly adapt across horizontal and vertical formats, support interchangeable models, and allow for side-by-side comparisons.

Working closely with LifeProof’s creative team, we collaborated through an iterative process of shared concepts, design exchanges, and visual refinement to establish a cohesive and scalable look. The final approach allowed each case model to be swapped efficiently while maintaining a consistent visual identity across all deliverables.

The videos were deployed globally, localized into 12 different languages for international sales teams and shared across social media platforms. The campaign generated strong feedback from both consumers and internal sales teams, reinforcing the effectiveness of a modular, adaptable video strategy.

See More in This Series

Consumer Technology

Product-driven storytelling that makes innovation feel exciting and accessible.

3D Animation

High-detail animation that brings products and systems to life.

Product Launch

High-energy visuals that introduce innovation with confidence.

My team has done a lot of research in effort to find a reasonably priced, creative and available to work within timelines. We have tried several vendors but CSV delivered the most creative solutions at the reasonable price within our timlines.

Project Manager
Otter Products

Ready to bring your vision to life

Let our expert team craft a visual narrative that captures the true essence of your technological innovation