Figura, OtterBox’s vibrant new case line, is defined by bold color accents and a playful, expressive personality. Our challenge was to design a visual environment that complemented the product’s energy without competing with it—creating motion and depth while keeping the case as the hero.

We began by studying the Figura line in detail, reviewing product descriptions and brand positioning to understand its tone and audience. With that insight, we selected an energetic, pop-forward soundtrack that helped shape the pacing, motion language, and overall animation style.

Using 3D animation, we developed dynamic visuals and subtle background effects that enhanced the product’s bold aesthetic while maintaining visual balance. The animation leaned into quirky transitions, vibrant color interplay, and rhythmic movement to reinforce the fun, expressive nature of the cases.

The final piece captured the spirit of Figura—confident, colorful, and full of personality—while staying aligned with OtterBox’s broader brand identity. It delivered a cohesive, high-energy visual experience that celebrated both style and protection.

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