EDC Pitch

Pitch for EDC

A high-energy 3D concept video inspired by EDC’s “All Are Welcome Here” message, using concert-style stages, lighting, and motion effects to capture the spirit and transformation of the festival experience.

Behind the Scenes

Team
Rafael and Jocelyn
Services
Creative Direction, Motion Graphics, 3D Animation
Tools
Adobe After Effects, Adobe Premiere Pro, Autodesk 3DS Max
The Details

In the lead-up to EDC, social feeds were filled with high-energy ticket sale videos showcasing the festival’s vibrant atmosphere. We began asking ourselves: what would that energy look like fully realized in 3D?

That year’s message—“All Are Welcome Here”—became the conceptual anchor of the piece. We built custom 3D stages for each word of the phrase, drawing inspiration from the scale, lighting, and spectacle of live festival performances. Concert-style lighting rigs and immersive environments helped give each moment a sense of presence and power.

Music drove the structure and pacing of the animation. The video opens with an energy surge that activates the stages, mirroring the anticipation and electricity of a live event. As the piece builds, vibrant motion graphic color effects intensify—culminating in a final burst before the EDC title reveal, symbolizing the personal journey, unity, and transformation at the heart of the festival experience.

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